keynote speech tourism mr. bibhusan bista

Mobile App and Tourism

Bibhusan BistaYoungInnovations

Global Tourism Revenue (in billion US $)

Tourism Revenue in Nepal (in billion US $)

2011 2012

32.45

31.39

85% of the leisure travellers use smart phones while travelling abroad

Top 5 usage of smart phones during travel are…..

Taking Pictures

Using Maps

Search Restaurants

Search Activities &Attractions

Check in prior to flights

In Numbers…....

Check in to a location while on vacation

use mobile apps to find hotel deals

post vacation photos on a social network while still on vacation

of travelers use their phones to research travel while they’re actually traveling

of travelers use their phones to find restaurants while traveling

Update their facebook status while still in vacation

use mobile apps to find flight deals

of online travel related traffic comes from mobile devices

Have downloaded mobile apps related to upcoming travel / vacation

check in to a location (e.g. Facebook and FourSquare) while on vacation

What does it mean to us?

1. Know your playfield better

Accommodation

AccessibilityAmenitiesAttractionActivities

Accommodation AccessibilityAmenitiesAttractionActivities

skyscanner taximagic

Accommodation AccessibilityAmenitiesAttractionActivities

WI-FI Finder

Accommodation AccessibilityAmenitiesAttractionActivities

Swim Guide

Accommodation AccessibilityAmenitiesAttractionActivities

Every Trail

2. Identify your Target Audience

Conv./ Conf.

Business

Official

Others

Pilgrimage

Not Specified

Trekking & Mountaineering

Holiday Pleasure

0 100000 200000 300000 400000 500000

15552

28183

37386

54326

71610

77263

102001

410934

Incoming Tourists to Nepal in 2013 (Purpose of Visit)

Source: http://data.opennepal.net

Incoming Tourists to Nepal in 2013 (Age Cohort)

0-15 years 16-30 years 31-45 years 46-60 years 61 and over Not specified0

50000

100000

150000

200000

250000

46262

190630

237690

195416

115654

11964

Source: http://data.opennepal.net

Incoming Tourists to Nepal in 2013 (Gender)

Male56%

Female44%

Source: http://data.opennepal.net

Incoming Tourists to Nepal in 2013 (Top 10 Nationality)

Source: http://data.opennepal.net

FranceGermany

BangladeshJapan

Sri LankaU.K.

ThailandU.S.A.ChinaIndia

0 40000 80000 120000 160000 200000

21842

22263

22410

26694

32736

35668

40969

47355

113173

180974

Do not forget Domestic Tourism !!

3. Establish your value proposition

• Identify the gaps • Differentiate your product

• Remain focused• Meet the expectation

4. Don’t forget $$$$$

• Freemium model• Paid Apps• Advertisement and Priority Listing• etc.

5. Users are the King !!

52% of Facebook users say photos posted by their friends inspired their holiday choice and travel plans.

6. Don’t forget existing ecosystem

• Content providers• Associations and groups• Gvernment agencies• Traditional actors and agencies

Thank You

bibhusan@yipl.com.np