keys to success: measuring influencer campaigns

KEYS TO SUCCESS: MEASURINGAND OPTIMIZING CAMPAIGNS

Presented By: Jenneva Vargas

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If you are leveraging social media campaigns, you should consider influencer

marketing campaigns.

81% 68%

USING

INFLUENCER MARKETING

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Most popular sources of content

70% 69%

54% of those

surveyed from

America say they

always or frequently

pay their influencers.

54%

INFLUENCER MARKETING

USES AND STATISTICS

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WHAT DOES

SUCCESS LOOK LIKE?

Are you

trying to increase

sales / leads?

Do you want to increase

signups to your email

list?

Are you actively trying

to establish partner

relationships?

Are you wanting

to increase brand

visibility?

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GOAL

SETTING

Generating 20% more

revenue from the increase in

followers and awareness

Generating $15K in sales for a

product three months after

launch

Increasing

conversion rate to select

products

Increasing amount of strategic

partnerships from increased

brand visibility

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KPIs

TO WATCH

Impressions Engagement Direct and Referral traffic Share of voice

Links Click ROI

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POTENTIAL OF

INFLUENCER MARKETING

On average they were receiving a staggering

$6.50 return for every $1 invested.

$6.50 $1

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FORMULA

FOR ROI

Revenue / Total Cost of Influencer marketing * 100

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DEEP DIVE :

AWARENESS

KPIs around this include:

Impressions

Branded Searches

Direct Traffic

Followers

Sentiment

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DEEP DIVE :

INCREASE REVENUE

Leads/Purchases

% Quality

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DEEP DIVE :

CONTENT CREATION

KPIs around this include:

Impressions

Interaction Rate

Followers

Links

IF CONTENT IS KING

DATA IS QUEEN

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GETTING DATA FROM

YOUR INFLUENCER CAMPAIGN

Setting up Goals in Google Analytics

UTM Tagging / Trackable Links

Traffic Data

% of Quality Leads / Revenue

# tracking

Promo Codes

Audience Poll

WHAT ATTRIBUTION MODEL DO YOU USE?

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IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

First

Touch

Lead/

Conversion

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

First

Touch

Lead/

Conversion

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

First

Touch

Lead/

Conversion

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

First

Touch

Lead/

Conversion

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

First

Touch

Lead/

Conversion

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

#Pubcon @jenneva26

IDENTIFYING EFFECTIVENESS

OF YOUR CAMPAIGN

THANK YOUQuestions?

@jenneva26

linkedin.com/in/jenneva/