killer digital strategies by adam franklin - aussie homeloans sales conference 2015

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@Franklin_AdamWho’s next?

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1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation

Your fears or objections?

Monitor

mention.net

Just like real life!@Franklin_Adam Relax…

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Within 1 hour: 5 private FB messages

3 texts6 replies on my wall

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25 Topics

CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker

COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends

COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender

OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker

LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia

DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans

Invest

Email Marketing

$1 spent$41 return

Email marketing - Marketing Toolbox

Email is best. Remember 1995?

Oh dear...

adam.franklin@bluewiremedia.com.au

Email:adam.franklin@bluewiremedia.com.auSubject: Templates

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adam.franklin@bluewiremedia.com.au

adam.franklin@bluewiremedia.com.au

Thank you

adam.franklin@bluewiremedia.com.au

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