klout: the evolution of influence

The Evolution of Influence

Daniel Lotriet

Back to Basics

Traditional Mediums: One Way

The Evolution of Consumers

• Consumers are more informed

• 2/3 of touch points are consumer driven

eMarketing: Two Way

• 340 million Tweets Daily• 140 million Active Users

• 26 million+ unique daily users

• 4 billion + hours of video watched monthly

• 175 million users • 250 million users

• 150 million daily users

552 million daily active usersIn one day…

•133 million status updates

•300 million photos

•3.2 billion ‘Likes’

Facebook Revenue

Word of Mouth

Trust Credibility Respect Commonality

Online Influencers

• Measures Influence

•100m+ users scored by Klout

•2.7B pieces of content analysed daily

Score

Score

•Amount of connections do not directly correlate to a higher score

•Generated over a 90 day window

•All engagement contributes to Klout Score

•Content generation

for Individuals

Influential Topics

Perks

for Business

The Result of Perks

GUYS LOOK WHAT I GOTFOR FREEEEEEEEEEEEE

• Brand achieves greater word of mouth advertising

• More precise targeting

• Not another annoying advertiser

By Influencing Influencers..

Thank you

I wish I had practised more before

doing this presentation-Daniel Lotriet

7 mins ago