knowledge is power: skills and specialisms for today's marketers

Knowledge is power skills and specialisms for todayrsquos marketers

Steve Kemish Director Cyance Chair of IDM Digital Council

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

1 Inspire a culture of curiosity

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

This is not just about training this is about learning

and questioninghellip

copy Cyance Limited 2011

Comments skemmo

hellipWho the hell are these people Comments skemmo

the funnel Can we trust

Comments skemmo

Funnels what are they good for

(ps 2 donrsquot trust an expert)

copy Cyance Limited 2011

Comments skemmo

ldquoYour main challenge with leadsfunnelrdquo

Marketing Sherpa b2b benchmark survey 2011 copy Cyance Limited 2011

Comments skemmo

ldquoOngoing evolutionrdquo ndash just bloody well get on with it

Like this guyhellip

copy Cyance Limited 2011

Comments skemmo

Herersquos how easy it is

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

ldquoThe guyrsquos a frickinrsquo geniusrdquo

Not really

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

Learning on the job ndash an iterative approach to professional

development

- 3 Develop a habit

copy Cyance Limited 2011

Comments skemmo

Play and learn through hobbies and interest first

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

Usage by time of day

0

10

20

30

40

50

60

70

80

120

0 A

M

100

AM

200

AM

300

AM

400

AM

500

AM

600

AM

700

AM

800

AM

900

AM

100

0 A

M

110

0 A

M

120

0 PM

100

PM

200

PM

300

PM

400

PM

500

PM

600

PM

700

PM

800

PM

900

PM

100

0 PM

110

0 PM

Source UKOM APS Feb 10 copy Cyance Limited 2011

Comments skemmo

Category use by time of day

0

5

10

15

20

25

30

35

40

120

0 A

M

100

AM

200

AM

300

AM

400

AM

500

AM

600

AM

700

AM

800

AM

900

AM

100

0 A

M

110

0 A

M

120

0 PM

100

PM

200

PM

300

PM

400

PM

500

PM

600

PM

700

PM

800

PM

900

PM

100

0 PM

110

0 PM

Source UKOM APS Feb 10

COMMUNITIES

NEWS

INSTANT MESSAGING

MUSIC

copy Cyance Limited 2011

Comments skemmo

Usage by time of day

0

10

20

30

40

50

60

70

80

120

0 A

M

100

AM

200

AM

300

AM

400

AM

500

AM

600

AM

700

AM

800

AM

900

AM

100

0 A

M

110

0 A

M

120

0 PM

100

PM

200

PM

300

PM

400

PM

500

PM

600

PM

700

PM

800

PM

900

PM

100

0 PM

110

0 PM

Source UKOM APS Feb 10 copy Cyance Limited 2011

Comments skemmo

4 Look further afield for inspiration

copy Cyance Limited 2011

Comments skemmo

April 1997

copy Cyance Limited 2011

Comments skemmo

b2bmbiz ndash June 19th 2004 - first entry

copy Cyance Limited 2011

Comments skemmo

April 1997

copy Cyance Limited 2011

Comments skemmo

Best viral b2b video of all time

copy Cyance Limited 2011

Comments skemmo

This one

copy Cyance Limited 2011

Comments skemmo

This one

copy Cyance Limited 2011

Comments skemmo

copy Cyance Limited 2011

Comments skemmo

Or this one

copy Cyance Limited 2011

Comments skemmo

Things you want

bull Encourage a culture of learning and questioning

bull Exploit the wealth of knowledge out there ndash Training

ndash Talking

ndash Reading

ndash Listening

bull Look with your eyes

bull Donrsquot trust the experts they have an agenda

bull Adapt to what your customers want and are doing

bull Be passionate and be infectious

copy Cyance Limited 2011

Comments skemmo

Things you donrsquot wanthellip

ldquoMany of us crucify ourselves between two thieves - regret for the past and

fear of the futurerdquo ndash Fulton Oursler

copy Cyance Limited 2011

Comments skemmo

Thanks for listening enjoy the day copy Cyance Limited 2011

Comments skemmo