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©2010 06.29.2010 | P1
THE CONTINUED RISE OF THE INTEGRATED MARKETER
BY CHARLIE KONDEKDIRECTOR OF SOCIAL MEDIA
OUTREACH, 4/13/11
©2010 06.29.2010 | P2
The questions we must answer today:
-Who is this guy?
-What is integrated marketing?
-Why is it important?
-What should I do about it?
-Wait, doesn’t this room know more about this than the speaker?
©2010 06.29.2010 | P3
Who is this guy?
-Director of Social Media Outreach, MSL Ann Arbor
-Outreach, community management
-Works across branch offices and across disciplines
-Blogworks.org
-charlie.kondek@mslgroup.com
©2010 06.29.2010 | P4
What is integrated marketing?
Advertising - Public Relations – Media - E-commerce - Direct mail/CSR - Consultants/Specialists - Measurements/Analytics
©2010 06.29.2010 | P5
Why is it important?Creative
Communication Community
Consumer
©2010 06.29.2010 | P6
What should I do about it?
-Career (Big or Small)
-Freelance
-Volunteering
-School
-Online groups
-OVERCOME FEAR
http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html
©2010 06.29.2010 | P7
Let’s open this up to the room.
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