konstantinos antonopolous – press play: what works in online video?
Post on 23-Feb-2017
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We at Al Jazeera built
PRODUCING A TASK LIKE THIS | BRINGING A TEAM TOGETHERTECHNICAL REQUIREMENTS | LAUNCHING THE PROJECT
RECEPTION | SUSTAINING THE PROJECT | INNOVATIVE USESREDESIGN | LESSONS LEARNED
and I will show youhow we did this
PALESTINEREMIX
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Intro
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
1/25
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Who is this guy
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
2/25
I am KonstantinosSenior interactive producer,
Al Jazeera English Online(BASED IN ATHENS, LONDON, DOHA)
1/5 of @ajlabs
Normal workflow:STATIC & INTERACTIVE INFOGRAPHICS DESIGN
STORYBOARDING | LONGFORM DESIGNPILOTING SPECIAL EDITORIAL PROJECTS
On Palestine Remix:LEAD DESIGNER
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
What is PR
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
3/25
Multi-lingual:It is the first network-wideinteractive projectthat was initially availablein four languages.
Palestine Remix:A video-driven
storytelling websitewhich allows readers
to mix and match contentfrom Al Jazeera’s 30 films
& produce their interpretationof the story of Palestine.
123
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
How does it work
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
4/25
Three-step action:
WATCH THE DOCUMENTARY
& highlight a scene
Drag & dropANY SCENE FROM ANY DOCUMENTARY
Share your remixOR KEEP THE LINK TO WORK MORE
An explainer:Tutorial videoon palestineremix.com
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
How it was built
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
5/25
WE USED AN EARLY VERSION OF THIS TOOLOVER 4 YEARS AGO FOR THE
Obama-Romney debate
THE PR WEBSITE DESIGN WAS DONE WITH
Adobe Muse CC
FOR THE REMIX PART, WE USEDTHE OPEN SOURCE SOLUTION
hyperaud.ioWHICH WE HEAVILY CUSTOMIZED
TO WORK WITH MULTIPLE LANGUAGES
The first remix attempt:The 2012 debate interactiveon aljazeera.com
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Why do it
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
6/25
Searchable content:Keywords are an easy entranceinto the world of the PRsearchable content
TO LIBERATE OUR DOCUMENTARY CONTENT
& make it searchable,discoverable.
GIVE THE OPPORTUNITYTO OUR MILLIONS OF VIEWERS
to provide their owninterpretationOF THIS COMPLEX STORY.
So, why create a sitelike that?
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Why do it
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
7/25
ADDITIONALLY, WE WANTED TO REFERENCE ONLINE THE CONTENTS OF
the Atlas of PalestineWHICH PROVIDES HISTORICAL DATA
OF THE COUNTRY THAT EXISTED BEFORE
Al-Nakba,THE CATASTROPHE OF 1948.
So, why create a sitelike that?
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Key features
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
8/25
1Key features:
VERY VISUAL
& interactive
3TEXT & VIDEO
synchronization
230 DOCUMENTARIES ON PALESTINE,
scripted & searchable
4VERY DETAILED
search feature
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Key features
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
9/25
24
5Key features:
ABILITY TO CREATE
your own remixes
7UNIQUE
interactive sections
6SHARE REMIXES WITH
social networks
8AVAILABLE IN
four languages
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Content is strength
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
10/25
68
PR IS A DIGITAL PROJECT BUILT WITH REPURPOSING TRADITIONAL
TV CONTENT. THIS PROVED THAT
tailored TV contentcan work on digital.
AND THAT DIGITAL DOES NOT ALWAYSNEED ORIGINAL CONTENT TO SUCCEED.
IT IS A GOOD EXAMPLE OF HOWTHE STORY AND ITS PACKAGING
WERE WEAVED TOGETHER TO TELL A STORY THAT
no other techniqueWOULD HAVE ALLOWED US TO USE.
Rich content:Available from launch,a rich depositoryof characters& their stories
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Producing PR
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
11/25
The core team:We worked for three monthsin Doha to launch PR,while also dozens more peopleworked in the backgroundto make it possible
RAWAN DAMEN, THE HEAD OF PR,PUT TOGETHER A TEAM OF
multi-skilled creatives,WHO WORKED ACROSS THE GLOBE
ON THE PRODUCTION, DESIGN, TRANSLATION,ADAPTATION, PROOF READING & DEVELOPMENT.
PART OF THIS TEAM WERE
the film makers & their crew,AS THEY GAVE PERMISSION TO PUT THEIR FILMS
UP FOR REMIXING AND ALLOWED FOR OUR TEAMTO TRANSLATE THEM INTO MORE LANGUAGES.
Building a team
code!NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Technical challenges
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
12/25The biggest challenge:
languages!
OUR CONTENT WAS A MIX OF SPOKEN
Arabic, Hebrew & English;WITH
English & Bosnian captionsWHILE THE
Turkish version was dubbed!
Tool development:We had to build several toolsto allow people inside AJEto verify & correctthe alignments.
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
The timeline
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
13/25
1Launch editionFOCUS ON THE RICH, DIVERSE,
MULTI-LANGUAGE CONTENT
2Redesigned editionFOCUS ON THE REMIXES, CURATING CONTENT
& CREATING A COMMUNITY AROUND PR
3New featuresUNDER WRAPS FOR NOW
And so, we launched!
NOVEMBER 2014
MAY 2015
DATE TBA
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Reception
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
14/25
Viewer of remixes:It is not yet possible to remixfrom mobile.Visitors can viewremixes and explore& interact withthe rest of the content.
PEOPLE HAVE CREATED AROUND
5,000 remixes.THE HOME OF PR HAD
3,000,000 views.AROUND
40% of them, from mobile
The metricsso far:
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Feedback
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
15/25
MOST OF THE FEEDBACK WE GOT BACKPRAISED THE TEAM FOR INCLUDING THE
complete search of all content.
THEY WERE ABLE TO INTERACT DIFFERENTLYTHAN IN OTHER STORYTELLING SITES,
BECAUSE WITH USING ALL THE FEATURES OF PR
they became part of the storyBY RECREATING THEIR VERSIONS OF IT.
Their opinion counts& we heard them.
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Sample remixes
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
16/25
“”
I want to embark conveying the robust messageto all over the world about the situation Palestinians
are living in the reality.
“”
Because after watching the newsI was inspired to spread the word
“”
Because I wanna show to people around the worldthat Gaza is full of hope, challenge and love
despite of harsh suffering which people are living with.
watch this
watch this
watch this
Why did you usethe remix feature?
HOW THE WALL NEARLY DESTROYED THE GREEN OF PHALISTIEN
A VOICE, NOT AN ECHO
IN SPITE OF SUFFERING IN GAZA, LIFE IS CONTINUING
IS NOW USED IN SEVERAL CLASSROOMS,CAMPUSES & ACTIVIST CIRCLES,
TO LEARN MORE ABOUT
a narrative rarely told.IT HAS PROVEN USEFUL TO
researchers, studentsAND THOSE WHO ARE INTERESTED
IN LEARNING OR TEACHING MOREABOUT PALESTINE, AWAY FROM TRADITIONAL MEDIA.
Palestine RemixNEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Uses of PR
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
17/25
Used worldwide:In Palestine, Egypt, Morocco, UAE,Qatar, the US, the UK, Holland& Norway, PR is used by teachersat both undergraduate& graduate level.
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Uses of PR
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
18/25
WE NEVER EXPECTED THATPR WOULD BE USED IN LANGUAGE CENTERS
to learn English & Turkish.
YOUNG PEOPLE STARTED MAKING REMIXESIN YOUTH CAMPS IN PALESTINE, SO IT BECAME
a community activityAND NOT AN INDIVIDUAL THING.
Innovative uses
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Lessons learned
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
19/25
PALESTINIAN FILM MAKERSWHO PRODUCED & DIRECTED FILMS
FOR THE ARAB WORLD
adapted their documentariesAND ALLOWED THE WORLD
TO VIEW MULTIPLE SIDES OF THE STORY
from local film makersAND NOT INTERNATIONAL ONES.
Reaching outto global audience
1learnfrom thelocals
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Lessons learned
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
20/25
KEY TO THE SUCCESS WAS THE
wealth of related content,WHICH MADE THE USERS FEEL LIKE
learning visuallyRATHER THAN BROWSING A WEBSITE.
Designed likeencyclopedia
2learnfrom thelocals
offermore todiscover
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Lessons learned
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
21/25
GOING THROUGH THE TEXT
in four languagesWAS A UNIQUE FEATURE.
THE ABILITY TO FREELY SEARCHAND ACCESS THE CONTENT THROUGH
PRACTICALLY EVERY TERM IMAGINABLE BECAME
a user interfaceBY ITSELF.
Full, unrestrictedsearch of content
3offermore todiscover
new UIin placefor video
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Lessons learned
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
22/25
”
PEOPLE LOVED THE FEATURE THAT
the script was availableAS READABLE AND SELECTABLE TEXT AT ALL TIMES,
PROPERLY SYNCHRONIZED.
Unique combinationof movie with text
4new UIin placefor video
richerthansubtitles
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Lessons learned
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
23/25
ALLOWING THE USERS TO
mix & match footageBECAME A VERY POPULAR FEATURE FOR THEM.
THEY WOULD NOT JUST PASSIVELY BROWSEBUT SHARED THEIR CREATIONS SOCIALLY.
IT WAS THIS
freedomTHAT MADE PR VERY POPULAR.
Tellyour own story
5richerthansubtitles
personal,uniqueversions
ONLINE MEDIA AWARDS
Technical innovationWinner
ADOBE MUSE
Site of the DayWinner
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Awards
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
24/25Oh! We got some silverware, too!ONLINE MEDIA AWARDS
OutstandingDigital Team of the year
Winner
THE WEBBY AWARDS
Video Remixes /Mashups
Official Honoree
personal,uniqueversions
Visit! Remix! Share!
Thank youfor your interest in
NEWS: REWIRED “PRESS PLAY”PALESTINE REMIX
Outro
KONSTANTINOS ANTONOPOULOSSenior interactive producer, AJE
@konstantinosant
25/25
PALESTINEREMIX handoutAbout this presentation:
These slides can be foundat @ajlabs HQ on the web.I will tweet the link soon afterthe presentation from@konstantinosant
WWW.PALESTINEREMIX.COM
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