kpi-open 2015. introduction -...

KPI-OPEN 2015. Introduction • Event highlights:

International open students programming contest; Registration and information on the website kpi-open.org.

• Participants: Students of the 1st-4th years of study (computer science). Each team consists of up to 3 participants and one coach; 92 teams applied to KPI-OPEN 2015 (36 in 2006, 57 in 2007, 73 in 2008, 71 in 2009, 85 in 2010, 86 in 2011, 83 in 2012, 86 in 2013, 72 in 2014); 5 countries: Ukraine, Russia, Lithuania, Estonia, Poland; Quantity of participants – 352 students and teachers; Total quantity of participants 2006-2015 – almost 2850 students and teachers.

• Organizers: Co-initiated and co-organized by Vanopl Development Group; Carried, co-initiated and co-organized by the National Technical University of Ukraine “Kyiv Polytechnic Institute” (NTUU KPI); Supported by the Ministry of Education and Science of Ukraine and the Cybernetic Center of the National Academy of Science of Ukraine

Advantages of supporting

Theme: The 10th Anniversary International Open Students Olympiad on Programming named after S. O. Lebedev and V. M. Glushkov;

Objective: To promote Education in Field of IT, way of successful intellect growth and personal development, to bind Strong Event Image and Social Activities of Company;

Strategy: To enhance brand name image; to make participants and IT community familiar to Company platforms and social activities;

Target: To strengthen Company image in Ukraine through social responsibility and support of educational activity;

Date: 29 June - 4 July 2015;

Place: Ukraine, Kyiv, National Technical University of Ukraine “Kyiv Polytechnic Institute”;

Participants/visitors: over 400 attendees;

ROI: Impression of IT community and youth by educational activity and strengthening Company’s image along with sales growth and finding prospective talented employees.

KPI-OPEN Website: Sponsors’ section

http://kpi-open.org/sponsors

http://kpi-open.org

KPI-OPEN Website: Flash banner

KPI-OPEN Website: Prize Fund page

http://kpi-open.org/prizefund

Company logos/signatures are links to their respective websites; Product photos/names are links to their respective product pages. Prizes are added in approval order.

KPI-OPEN 2015 Prize Fund

Video invitation to participations to KPI-OPEN

http://www.youtube.com/watch?feature=player_embedded&v=1IaUbqlZFX0

Video review of previous Olympiad KPI-OPEN 2014

https://vimeo.com/103499875

Preliminary Press Release

Brief Sponsors and their representatives list at the 1st PR page

Detailed description of all Sponsors at the 2nd PR page

Prize Fund with company names at the 2nd PR page

Preliminary Press Release 1st page

Brief list of all Sponsors

List of prizes with respective Sponsors who provided certain prizes

List of invited speakers, including speakers from Sponsors with their respective company names and positions

Brief Sponsors at the 1st PR page

Detailed description of all Sponsors at the 2nd PR page

Prize Fund with Company’s name at the 2nd PR page

Resulting press release

http://kpi.ua/kpi-open-15

Published announcements on co-organizers’ web-resources

Exposure in IT media: Media Plan 2015

Media Sponsors of KPI-OPEN 2015 were 34 IT-websites and IT-magazines: 22 medias from Ukraine - ITC.ua, Gecid.com, Overclockers.ua, gagadget.com, magazine Hi-Tech Pro, magazine Seti, magazine Shpil!, magazine CHIP, magazine Kompyuternya Gazeta, EX.ua, ko.com.ua, hi-tech.ua, Educational portal PedPRESSA, ITNews, HiTech.Expert, Technoguide.com.ua, itechnology.org.ua, IT Expert, VideoPay, reklamonstr.com, CyberBionic Systematics and BrainBasket Foundation. 12 medias from Russia - iXBT.com, Overclockers.ru, THG.ru, Hardwareluxx, modlabs.net, Apps4All, pcworld.ru, IT Business Week, MegaObzor.com, DGL.ru, xakep.ru, pcmag.ru.

KPI-OPEN has biggest AD campaign in IT education in Ukraine

Exposure in IT media: Media Plan 2015 Media Type

monthly audience

AD support TOTAL

impressions Price value

USD

magazine Shpil! printed 30 000 2 x page 60000 6400

magazine Net! printed 8 000 1 x page 8000 3250

magazine Hi-Tech PRO printed 15 000 1 x page 15000 4700

magazine Kompyuternya Gazeta printed 20 000 1 x page 20000 3300

gecid.com online 700 000 news, banner 800000 1280

gagadget.com online 1 400 000 news, banner 200000 800

overclockers.ua online 630 000 news, banner 100000 1000

hi-tech.ua online 65 000 news, banner 110000 1050

technoguide.com.ua online 180 000 news, banner 360000 550

pedpresa.ua online 240 000 news, banner 460000 750

itechnology.org.ua online 50 000 news, banner 100000 400

Ex.ua online 15 000 000 banner 2000000 2400

ko.com.ua online 105 000 news, banner 210000 4000

itexpert.org.ua online 22 000 news, banner 44000 200

reklamonstr.com online 30 000 banner 60000 250

itc.ua online 1 600 000 news 200

ixbt.com online 13 000 000 news, banner 250000 2750

hardwareluxx.ru online 240 000 news, banner 480000 5400

Modlabs.net online 65 000 news, banner 130000 600

megaobzor online 415 000 news, banner 830000 3200

itbusiness.com online 40 000 news, banner 80000 1450

apps4all.ru online 100 000 news, banner 200000 1200

thg.ru online 1 200 000 news, banner 275000 2075

dgl.ru online 137 000 news, banner 100000 600

www.pcworld.ru online 100 000 news, banner 100000 600

www.overclockers.ru online 2 000 000 news 200

pcmag.ru online 208 000 news 150

TOTAL: 6 992 000 48 755

The coverage of audience in 2015 year

almost 7 million

Total media campaign value 2015 –

48 755 USD

Period – 2,5 month May-July 2016

Frames of banner

Banners in online IT media

http://gecid.com http://gecid.com

http://gagadget.com/ http://gagadget.com/

Banners in online IT media

http://www.overclockers.ua/ http://www.overclockers.ua/

Banners in online IT media

http://ko.com.ua/ http://ko.com.ua/

Banners in online IT media

http://pedpresa.com.ua/ http://pedpresa.com.ua/

Banners in online IT media

http://technoguide.com.ua/ http://technoguide.com.ua/

Banners in online IT media

http://hi-tech.ua/ http://hi-tech.ua/

Banners in online IT media

http://www.itechnology.org.ua/ http://www.itechnology.org.ua/

Banners in online IT media

http://itexpert.org.ua/ http://itexpert.org.ua/

Banners in online IT media

http://reklamonstr.ua/ http://reklamonstr.ua/

Banners in online IT media

http://www.ex.ua/

Banners in online IT media

http://www.ixbt.com/ http://www.ixbt.com/

Banners in online IT media

http://www.hardwareluxx.ru/ http://www.hardwareluxx.ru/

Banners in online IT media

http://www.thg.ru/ http://www.thg.ru/

Banners in online IT media

http://apps4all.ru/ http://apps4all.ru/

Banners in online IT media

http://www.modlabs.net/ http://www.modlabs.net/

Banners in online IT media

http://itbusinessweek.com/ http://itbusinessweek.com/

Banners in online IT media

http://www.dgl.ru/ http://www.dgl.ru/

Banners in online IT media

http://www.osp.ru/pcworld/ http://www.osp.ru/pcworld/

Banners in online IT media

Pre-press releases in online medias 39 publications

AD Posters A2 300 pcs

Poster in hi-resolution you can download at link http://kpi-open.org/static/uploads/poster-2015/vanopl-kpi-open-2015-a2-en.jpg

Wide spread of Contest’s posters not only allows to keep students and their teachers informed year by year, but also works as respectful advertising for Contest’s Sponsors. Placement: 100 pcs, NTUU “KPI” campus and lecture halls, Kyiv 100 pcs, participants during registration 100 pcs, partners and guests of Olympiad

Media during: TV report

http://kpi-open.org/video/2015

Media during: TV report

http://kpi-open.org/video/2015

Day 1: Registration

Teams Registered – 94 (hors contest – 22)

Ukraine – 86 Estonia – 3 Lithuania – 2 Poland - 2 Russia – 1 Took part – 92

Each participant received give-away materials from partners including: T-shirts, posters, souvenirs, magazines etc.

More photo from registration can be found at http://kpi-open.org/photo/gallery/99/

Day 2: Opening

KPI-OPEN 2015 – STARTED! 10th Years Together!

More photos: http://kpi-open.org/photo/gallery/100/

KPI-OPEN 2015 banner with Partners’ Logos [11 m x 1,5 m]

Day 2: Opening

KPI-OPEN 2015 brand wall with Partners’ Logos [3 m x 4 m]

Day 2: Opening

Day 2: Opening

Main prize - Crystal Prize of KPI-OPEN with Sponsors’ Logos

Day 2: Opening, Organizers’ Speeches

Petro Kirichok Vice-rector of NTUU “KPI”

Oleksandr Palagin Deputy Director of

the Institute of Cybernetics of the NAoS of Ukraine

Irina Muha Organizing

committee of KPI-OPEN

MacPaw ITVDN

Day 2: Opening, Partners’ Speeches

Day 2: Round I

More photos: http://kpi-open.org/photo/gallery/101/

Day 3: Round I results and Partners’ presentations

MacPaw ITVDN

Day 3: River Trip and Walking-Tour

More photos: http://kpi-open.org/photo/gallery/102/

Day 4: Round II

More photos: http://kpi-open.org/photo/gallery/104/

Day 4: openARTstage - Dance Jazz Fest

More videos: https://www.youtube.com/channel/UCzaS88xUryQiD4elH0qkXsQ

MacPaw

Day 5: Closing. Partners’ and guests’ speeches

ITVDN

More photos: http://kpi-open.org/photo/gallery/106/

Day 5: Closing. KPI-OPEN 2015 Results

Winners of KPI-OPEN 15 Congratulations to the winners of the 10th Anniversary International Open Students Olympiad on Programming named after S. O. Lebedev and V. M. Glushkov KPI-OPEN 2015

1st place – LNU Penguins 2nd place – Frogs and Flawless 3rd place – ZNTU_SetUp, Looksery 1 2/3 and MAI #1 Full list of teams results available at our

website: http://kpi-open.org/results/

Announcing results

Day 5: Closing, awarding

More photos: http://kpi-open.org/photo/gallery/106/

Supporting videos

We hired professional video making studio to make summary video highlighting KPI-OPEN 2015. This video is fast and easy way to show what KPI-OPEN is.

Summary video about KPI-OPEN 2015 https://vimeo.com/147931461

Videos about KPI-OPEN can be found at following places:

Some may be found at different websites, participants’ and fan Facebook pages or blogs

Facebook page: https://www.facebook.com/KPIopen

YouTube channel: http://www.youtube.com/user/KpiOpen

Official website: http://kpi-open.org/video/

Supporting videos

Google, searching for “kpi-open”: Over 5.3 million pages found

Google, searching for “kpi-open 2015”: Over 1.1 million pages found

Yandex, searching for “kpi-open 2015”: Over 703 thousands pages found

Yandex, searching for “kpi-open”: Over 743 thousands pages found

KPI-OPEN in search engines

Contact details:

Vanopl Inc. development group

Ivan Plotnikov

Akademika Vernads’kogo blvd., 36, Kyiv, Ukraine

+380444092209 +380509377775 ip@vanopl.com