kwendi mindreader general presentation_2012_eng

© Kwendi MindReader, 2012

KWENDIMindReader

© Kwendi MindReader, 2012

Kwendi Mind Reader

2

KWENDI MindReader – Research department, launched in October 2011 & operating with Marketing Research in both fields: Qualitative & Quantitative

STRATEGIC MARKETING RESEARCH

TACTICAL MARKETING RESEARCH (concept & product

tests, NPD launch etc.)

CONSULTING

• Market trends observation: values, beliefs, behavior, lifestyle

• Brand positioning: methodology developing & testing

• Tactical marketing research according to Client needs• Experience in conducting product / pack / label tests

etc,• Pre-Quant based projects to get values, beliefs,

behavior, lifestyle points

• Ongoing consultancy support during before / during / after each project

© Kwendi MindReader, 2012 3

Geography of our possibilitiesWe are ready to offer You to conduct both Qualitative & Quantitative marketing research projects in different countries within CIS:

Russia Ukraine Belarus Moldova

Georgia Armenia Azerbaijan Kazakhstan

Kyrgystan Tadzhykistan Turkmenistan Uzbekistan

© Kwendi MindReader, 2012

Qualitative marketing research

Standard Focus Groups

In-depth interview

Mini FGD’s

Ethnography marketing research

(in-home interviews, diaries

etc.)

Creative sessions

4

Qualitative marketing research

We are operating with a wide range of qualitative methods and techniques which we are constantly updating along with key trends in marketing research.

We work with a wide target audience, including men and women, consumers of all ages and lifestyles, including groups that require a specific approach - for example, parents with children, teenagers.

© Kwendi MindReader, 2012 5

Quantitative marketing research

Product / Pack tests

Taste profile tests (product-test) & other product features tests

Different Ad materials tests

NPD / Concept tests

Understanding the differences in

consumer behavior (U&A)

On-line tests using On-line panel

Quantitative marketing research

We are offering a wide range of Quantitative methodologies.

© Kwendi MindReader, 2012 6

Kwendi MindReader has its own field department, which conducts over 300 interviews on a monthly basis. The company has its own network of recruiters. So we exclude the possibility of having the "professional" respondents on our projects

Kwendi MindReader has the ability to use knowledge and technical capabilities of Kwendi in communications and media. Also having a strong field department and qualified team allows to conduct full cycle projects using both qualitative and quantitative methods.

Kwendi MindReader – a team of professionals with specialized education and years of experience in marketing research

Advantages of cooperation with us

1. PROFESSIONAL TEAM

2. HIGH QUALITY RECRUITING

3. SYNERGY OF EXPERIENCE & OPPORTUNITIES

© Kwendi MindReader, 2012

ANDRIY SEMENOV

10 years experience in marketing research both Agency & Client sides:

GfK – UkraineOne of the largest international companies, offering a full range of services to conduct market research in Ukraine and abroad.

JT InternationalOne of the largest international tobacco companies

Kraft FoodsOne of the largest international companies - manufacturers of food products.

Danone-UnimilkInternational leader of producing different food products

Tutor of marketing research classes in EBA & BeFirst marketing school

Experts

7

© Kwendi MindReader, 2012 8

Clients (non-confidential projects)

© Kwendi MindReader, 2012 9

Contacts

Andriy SemenovPartner

Kwendi MindReader

e-mail: Semenov@kwendi.net

cell: +38 050 444 95 00

© Kwendi MindReader, 2012

Get YOUR Mind ready!

10