landing page management: evaluating landing page software

Landing Page ManagementEvaluating landing page software

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There are two ways tomanage landing pages...

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

The Hard Way• Hand coding• Agencies• Website CMS• Blogging platforms• Marketing automation &

email modules

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

The Easy Way

Landing page software for marketers

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Have you hit the landing page wall?• Time to launch is long• Effort to launch is extensive• Landing pages managed with multiple

tools/vendors • Simple changes become complex• Testing seems impossible• No real-time results

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Break free from landing page complexity with landing page software

• Launch tests without IT, developers or code

• See what’s working in real time

• Bring your most sophisticated visions to life

• Target, track and personalize your web experiences

• Increase conversions & reduce effort

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

EVALUATING LANDING PAGE SOFTWAREFind what’s right for you with these 10 steps.

Round up the troops

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• Who is part of your extended landing page team?• Marketing• Product managers• IT/web developers• Executive sponsor(s)• Agencies• Designers

1

Evaluate your status quo

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• Where do you currently stand with landing pages?• How long does it take?• What resources are involved?• What’s working, what’s not?• What are the performance

benchmarks?

2

Set goals

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• Faster speed to market• Easier testing• Better quality images• Higher online conversions• Lower cost per acquisition• Fewer resources involved

3

Understand your business requirements

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• What are your business requirements?• Business rules• Form/check out steps & flow• Local, global or field needs• Customization• Turn around time• Volume of changes• Regulatory compliance

4

Consider your budget

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• How much is a better landing page process worth?• Higher conversions• Reducing in resources• Lower cost per acquisition• Faster time to market• Better media accountability

5

Plan for your growth

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• Today’s traffic versus projected traffic

• Numbers of users in your organization

• Steps from concept to completion

6

Assess your integration requirements

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• Analytics• CRM• Code-less data export configuration• Third-party proprietary systems• Marketing automation• Email service provider

7

Find your support style

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• Customized onboarding• Phone, email, online help• 24/7 technical support• Online help desk• Training videos and articles

8

Look at publishing and testing

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• What do you want to be able to do with your landing pages?• Run code-free A/B and multivariate tests?• Track statistical significance?• Automatically optimize pages with highest

conversions?• Incorporate social widgets?• Automatically optimize landing pages for

mobile screens?• Conditional logic?• Multipage experiences (i.e. microsites)?• Responsive and/or mobile pages?• Multi-step forms?• Interactive content (image rotators,

accordions, tabs, lightboxes)?

9

Check out the vendor

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• Ensure that the solution meets the landing page requirements on your list.• Do your research• Shop around• Ask for references

10

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Our landing page software helps brands create effective landing pages.

90% of our customers report positive ROI.

Find out more:http://www.ioninteractive.com

© i-on interactive, inc. All rights reserved • www.ioninteractive.com

Thank you!@ioninteractiveinfo@ioninteractive.com