language, communication and reputation lionel stanbrook

Language, Communication and Reputation

Lionel STANBROOK

Language, Communication and Reputation

Lionel Stanbrook, Senior Writer

Clement Reputation write the right words --- www.clementreputation.com

volcanic and voluminous verbiage

• Half-digested, half-

understood language

• Ambiguity and

Confusion

• Partial knowledge

• Politicians stretch

words to make deals

Clement Reputation write the right words --- www.clementreputation.com

The Gaseous Effusion of Jargon

Dear John:

I want a man who knows what love is all about.

You are generous, kind, thoughtful.

People who are not like you admit to being useless and inferior.

You have ruined me for other men.

I yearn for you.

I have no feelings whatsoever when we’re apart.

I can be forever happy.

Will you let me be yours?

Gloria

Write the right words in the right order

Dear John:

I want a man who knows what love is.

All about you are generous, kind, thoughtful

people, who are not like you.

Admit to being useless and inferior.

You have ruined me.

For other men, I yearn.

For you, I have no feelings whatsoever.

When we’re apart, I can be forever happy.

Will you let me be?

Yours,

Gloria

Clement Reputation write the right words --- www.clementreputation.com

The simplicity of words hides the complexity of their

effect

• An elite verbal

environment makes

companies look

strange, ridiculous

and weird

Communication needs reception

• The birth of radio

• Can you hear me?

Clement Reputation write the right words --- www.clementreputation.com

• Guglielmo Marconi and George

Kemp, Penarth, Wales, 1897

lionel@clement.co.uk

www.clementreputation.com

Clement Reputation write the right words

• Language, Communication and Reputation

• Lionel Stanbrook