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Language Solutions

Allan Hall SVP Sales & Operation-Strategic Accounts-

Northern Europe

4th November 2015

2

Language is key …

20 languages are

required to reach

80% of online

population

70% of internet

traffic comes from

non-English native

countries

72% spend all or

most of their time

on websites in own

language

@

Pope makes Twitter debut

in 8 languages

Coca-Cola Superbowl advert sung in

9 languages

Only 27% of internet

users speak English

3

Language plays a role at every stepof the customer journey

4

Content Explosion

BIG

CONTENT

Challenge

5

New & emerging content

SDL Language Cloud Platform

Translation Management Automated Translation Translation Productivity Translation Services Terminology Global Insights

6

These countries just love video.

Source: “Where Is Digital Video Viewing Most Popular?”

eMarketer, August 2014

“Virtually anyone who goes online at least weekly

also watches digital video with some frequency.”

95.9%

South Korea

92%

Spain

91%

Italy

90.1%

Mexico

89.6%

China

7

Media Services to Support Your Every Need

(or Subtitling)

Amateur Voiceover Professional Voiceover(or Subtitling)

Volu

me

Interviews &

Focus Groups

HR Training

Social Media

Just-in-Time Training

Webinars

eLearning

Product Videos

Executive Interviews

Video Case Studies

Video Games

TV Shows

Feature Films

8

Move to the Cloud

Localization shifting from a standalone function to an integrated element of customer experience ecosystem

CMO will soon outstrip CIO for marketing technology purchasing:

• Ease of purchase, adoption and management

• Integration with CXM technology

Content and language explosion

• Sharing of assets throughout the translation supply chain

• Easy management and distribution

9

SDL Language Cloud

A cloud platform where you can access all

of SDL’s language technology and services

which enable you to deliver multi-lingual

content as part of your larger customer

experience cloud strategy

A platform where SDL host subscription-

based language technology and language

services

10

The Largest Cloud Translation Platform in the Industry

11

Global Requirements

Email/Campaign Translation

Multilingual Chat

Customer Reviews/USG

Video Localization

Website Localization

Transcreation/Marketing TranslationCultural Consulting

International SEO/SEM

Technology/Platform

Mobile/Apps

12

SDL has complete solution

Translation Management

Automated Translation

Translation Services

Translation Productivity

Translation Management

Automated Translation

Translation Services

Translation Productivity

13

14

Q&A / Open Discussion / Thank you