l'ascesa del data-driven marketer

Data-Driven Marketer(the rise of)

Luca Barboni – luca@growthhound.com – @luca_barb89Founder & Growth Hacker @ Growth Hound

Push Marketing

Adwords

Retargeting

Mobile Marketing

Direct Marketing

Printed Media

Pull Marketing

SEO

Content Marketing

Social Media Marketing

Email Marketing

PR Management

Product & Virality

Engagement

Product Design

Referral Programs

Affiliate Marketing

Gamification

API Integrations

Conversion Rate Optimization

Landing Pages

Call to Action

Pricing Strategies

A/B Testing

User Experience

User Onboarding

Ah-Ha Moments

Transactional Emails

Push Notifications

Sales Process

Lead Generation

Lead Scoring

Lead Nurturing

Persuasion Psychology

Sales Funnel Design

Business Models

Freemium Models

Saas

E-Commerce

Marketplace

Mobile

User Generated Content

Growth Strategy

Idea Validation

Customer Development

Early Traction

Go To Market Strategy

Product Market Fit

Transition to Growth

Growth

Internationalization

Metrics

Web Analysis

Competitive Intelligence

Lean Analytics

AARRR

CAC

CLT

Viral K

You

LET'STAKE ITEASY

Job posts analyzed51

What I've learned from...

LEARN PRO ENGLISH

100% of the job posts were in english.

Main source on GH:

TALK NERDYTO ME

HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.

What is the most required language?

BE YOUR OWN GROWT HHACK

Social Media

Email MKTG

SEMSEO

0,8 0,80,91,0

How many times does the keyword appear on avg. for each of the 51 job posts?

times times times times

What is the most required skill?

"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."

Lean Startup Marketing – Sean Ellis

"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."

Lean Startup Marketing – Sean Ellis

INVEST IN EVERGREEN MARKETING SKILLS!

The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.

You've gotta love data.

211%% of appearance of “Analytics“

T-Shaped Skillset

Storytelling

Copywriting

Content Marketing

EmailMarketing

SEOPR

Product Design & User Experience

Wireframing

A/BTesting

Mobile

Behavioural Psychology

CRO Analytics Programming

Biz Dev

CommunityOffline

MarketingDirectSales

Data Science

WebScraping

APIsRetargeting

Marketing ToolsFunnel Design

ReferralPrograms

AutomationLead

GenerationSEM AffiliatePrograms

Virality

Width of Knowledge

Depth of Knowledge

Inspired by Brian Balfour @bbalfour & Growth Tribe

TESTINGTESTINGTESTINGTESTING

Find a trending topic.

Open a Wordpress blog for free.

Connect with GA.

Start running your own experiments.

https://growth-hacking.zeef.com/luca.barboni

THANK YOU!Luca Barboni luca@growthhound.com@luca_barb89

Growth Houndhello@growthound.com@GrowthHound

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