lateral thinking by edward de bono

Lateral Thinkingby Edward de Bono

“ Thinking that is Outside the Box! ”

PRESENTED BY

MUSTAHID ALI

MBA-3

1334

Can You Solve this Puzzle?

Dr. Edward de BonoM.D., Ph.D., (philosophy, medicine & psychology),

Rhodes scholar

World-renowned consultant to business, governments,

schools and industry

Author of 70 books in 47 languages

Originator of Lateral Thinking, Six Thinking Hats, and Direct Attention Thinking Tools

What is Lateral Thinking?

• Search for alternatives.

• Looks to get away from patterns

• Ignores logical direction and “…moves sideways by re-forming the patterns”

• Is “an attitude of mind.”

• Is low-probability thinking

SO,LATERAL THINKING IS: VISION INSIGHT THINKING CREATIVITY INNOVATION IMAGINATION

Relaxation of rigid control of vertical thinking.

Use of chance Search for different ways of looking at

things

Principle of

VERTICAL THINKING LATERAL THINKINGselective generativemoves only if there is a direction in which to move

moves in order to generate a direction

analytical provocativesequential makes jumpsone has to be correct at every step one does not have to beone uses the negative in order to block off certain pathways

there is no negative

one concentrates and excludes what is irrelevant

one welcomes chance intrusions

(categories) classifications and labels are fixed

they are not fixed

follows the most likely paths explores the least likelya finite process probablistic one

Difference between lateral and vertical thinking

DIFFERENCE BETWEEN LATERAL AND VERTICAL THINKING

alternatives alternatives

vertical

lateral

VERTICAL THINKING IS SELECTIVE

&

LATERAL THINKING IS GENERATIVE

USE OF LATERAL THINKING

CREATING NEW IDEAS PROBLEM SOLVING PROCESSING PERIODIC REASSESSMENT DEVELOPING FREASH THINKING

Basic nature of lateral thinking

TECHNIQUES USED

TRIMMING SPLITTING COMBINING

BASIC METHODS OF LATERAL THINKING

BRIANSTORMING

CROSS STIPULATION

DEBATE

DISCUSSION

CONVERSATION

SHARING THE IDEAS

PRACTISE

EVALUATION

Edward de Bono’s Creative Thinking Process

Results: New Ideas

Select & Define Focus

Capture & Workwith Output

Generate Ideas

GET STARTED

THE WORD PO

NO vs PO

• Logic could be said to be the management of NO.• PO is language tool defining the rearrangement

process which is the basis of lateral thinking.

The function of PO:• Creating new patterns• Challenging old patterns• Stated differently• Provocative and permissive• Liberating

PO IS BASICALY A ALTERNATIVE FINDING ,A NEW WAY

Summary

Lateral thinking:

“…is not a magic formula”

Is an attitude

Is a habit of mind

Aims for simplicity and effectiveness

Seeks escape from dominant order

Seeks simpler order and not disorder

Questions?