layout or makeup journalism
Post on 01-Dec-2014
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If the page is the Show Window,
And the page 1 is the
main window,
then the Makeup or Layout is the Window Dressing.
First, let’s take a short Quiz-
The Philippine Star Philippine Daily Inquirer
Manila Bulletin
Libre
Layout &
Makeup
It has been often said that MAKEUP is a happy marriage of
AESTHETICS & MECHANICS
It is the arrangement of
illustrations and types on a page
or a spread which is to be
reproduced graphically.
A newspaper should be carefully and properly laid out
1. To give prominence to the news in
proportion to is importance.
2. To make the different contents easy to find
and to read.
3. To give the pages an attractive
appearance.
4. To give the paper a personality of its own.
An effective makeup may be planned using two procedures:
1. Page makeup is a matter of personal taste.
There are no absolute criteria for laying out
the page or pages of a newspaper or a
magazine; therefore, the layout artist may
experiment freely on page makeup until he
gets the pattern that is acceptable to him.
2. There are many forms of front
page makeup, it’s good to know
them, but this does not mean that
the staff can’t devise its own.
Types of Front Page
MakeupBy Way of Headline and Text
Arrangement
The Scholastic Journalism by Earl
English and Clarence Hach gives the
following types of front page makeup
by way of headline and text
arrangement.
1. Perfect Balance Makeup
(Balance or Symmetrical Makeup)
-A large headline placed, for example in the right-
hand column front page, is balanced with a
corresponding large one in the first and second
column.
-Other headlines are similarly arranged. A one-
column cut at the top of the column four.
This kind of makeup gives a static,
monotonous appearance to the
paper. It should not be made from
issue to issue although The New York
Times is noted for this.
v
2. Brace or Focus Makeup
-Headlines are diagonally arranged from the
upper left to the lower right hand corner or
vice-versa just like a brace supporting a
house.
-balance is obtained by various devices
such as two-column heads, boxes, and cuts
which are used to offset the weight
concentrated in the upper right or upper left
hand corner.
This kind of makeup is desirable to use
when one story is more important than
any other because the reader’s attention
is directed to the upper right-hand
corner or occasionally to the upper left.
3. Broken Column Makeup-the page is broken into several units to give space to many stories.
-symmetry is obtained be carefully arranging the contents so as not to cancel each other by their nearness. Large heads and cuts are placed where they give the page a pleasing pattern.
This kind of makeup is developed
primarily to be able to print as
many short news stories on Page
1 as possible.
4. Occult Makeup
-type groups are arranged at varying
distances from the center like two
boys on a see-saw.
-it is sometimes called occult or
hidden balance because the type
group with its headline may be
balanced with a picture, an illustration
or a bow, instead of another type
group.
No attempt is made to achieve
perfect balance. This is one of
the most popular kinds of front
page makeup since it permits
great variety fro, issue to issue.
5. Streamline Makeup
-the format is similar to that of the
contrast and balance makeup.
However, the nameplate is usually
floated, headlines are flushed up in
cap and lower-case (clc) type, and
large body types are often used.
-instead of boxing stories in full, three
quarter boxes are restored to.
Often, bullets, asterisks, or jim
dashes are employed to introduce
lead stories. This kind of makeup is
more commonly used by high
school papers than by the national
dailies.
6. Circus Makeup
- it is broken-column carried to the
extreme. The page is broken up with no
attempt at regularity, symmetry, or
order.
-Many headlines of all size; boxes and
cuts are scattered all over the page,
each clamoring for attention, and
screaming as barkers carnival circus
do. There is no focus of interest.
This kind of makeup is not desirable for high
school papers. The Peoples Journal, a
metropolitan daily, has adopted this kind of
makeup.
Makeup By Way of
Text and Photo
Combination
1. The X Format
2. The CurveFormat
3. The L format
4. The J Format
5. The Umbrella Format
The work of putting out an attractive newspaper is jointly the efforts of the editors and his staff
around him.
• The staff is composed of what we call in newspaper parlance as deskmen.-they are the makeup maen and layout men. -they decide on the general appearance of the newspaper.
• Dummy sheet-a piece of paper which has measurement in length and in depth and will determine more or less the pages.the main consideration in preparing the page is that it should be as attractive as possible.
Types of Layouting
1. Quadrant Makeup- divides the page into four parts. Each quarter has its own eye-spotting story.
2. Horizontal Makeup-the appearance of the page is horizontal rectangles. The effect on the eyes is made by using multi-column heads; the eyesight travels horizontally.
3. Circus Makeup- which is really like a circus. All harmony is thrown to the winds. No symmetry, and there are sensational pictures or boxed human interest stories.
4. Brace Makeup the brace is characterized by angular shelf-like arrangement of content. The deskman usually projects the effect by making a four-column head, that is what you call a red-out or a drop-head of, two columns or three-columns.
Make up of Inside Pages
1. For News Pages-
Inside news pages should be laid as
facing page units rather than as
single pages.
The principles of contrast and
balance used for front page makeup
should also be applied in planning
the makeup of facing pages.
2. For Editorial Pages
These pages should have a
distinctive, dignified, and formal
appearance. The masthead or
editorial box which should be
relatively small, may be
anchored in any corner as done
in streamlined newspapers.
Traditionally, the editorials
appear in the first two columns.
They are of larger types. Heads
or titles of editorials, just like the
headline of news stories should
be of the masculine appearance,
not the italic or the script type.
3. For Feature and Literary Pages
These pages must have a literary
and feminine appearance. The
columns are often wider. Roman
and italics types are used for
text.
4. For Sports Page
These pages have a bolder but
more lively appearances than
other pages. Their makeup
should suggest their content,
action, speed, and color. Large
bold heads, even streamers are
used.
Principles to Follow to Achieve Effective MakeupScholastic Journalism
English & Hack
1.Unitythe content of every page and of every double page spread should blend into a harmonious unit. No one part of the page should overshadow another.
the headlines should complement each other and the picture should not distract the eyes too much.
2. Balance
balance should be whether it be
perfect or occult. This can be done
by having like or unlike units
balance each other. A cut may be
balance with another cut, or with a
group of headlines, or with a
boxed story. A two-column head
may balance a box and a single
column head.
3. Emphasis
in order to achieve emphasis,
news should be displayed
according to importance. The
news value of every story must
be determined as to what page it
should find print, its position on
the page, and the style and size
of its headline.
News stories should be graded according to value or importance to the public and should be given the corresponding size and style of headline they deserve.
the conventional way of positioning the news stories after they have been graded is to place them in the order of their importance: first, on the right half position of the page above the fold; second, on the left half portion of the page below the fold; and fourth, on the left half portion of the page below the fold following a big letter “S” shape.
4. Movement
there is no movement in perfect balance. With occult balance, the eye is directed from one part of the page to another—from the most important to the least important.
5. Proportion
the picture must sized properly to keep up with other shapes on the page, Square cuts are undesirable. The length of the stories should be considered. A long story may ruin the proportion of the page.
Although it is best to avoid jump stories, a jump story is better than a poorly proportioned page.
6. Contrast
Each story and cut should have an individuality of its own. This can be achieved if units blends together as one. Every head and cut on a page should contrast with adjoining materials. Contrasting adjacent headlines will help emphasize between heads are sometimes good makeup devices.
Do’s & Don’ts
in Page Makeup
1.Avoid tombstoning-placing two or more headlines on approximately the same level in adjacent columns especially if they are of the same point and types.
2. Avoid bad breaks-breaking stories to the top of the columns. The top of every column should have a headline or cut.
3.Avoid separating related stories and pictures.
4.Avoid gray area. Breaking these up with the use of subheads; indented boldfaace paragraphs; and use of short articles with short headlines.
5.Keep long columns of 6 points types and tabular material to a minimum especially on the front page.
6. Avoid using a banner headline unless the story deserves it. Screaming headlines should not also be used. A screaming headline is one that is too big for a short or unimportant story.
7. Don’t make the page top-heavy, i.e., making the top half of the page heavy with cuts and big headlines. A spread head beneath the fold will help prevent this.
8. Avoid many headlines of the same size on a page.
9. Avoid placing small heads on rather long stories.
10. The average number of stories on page 1 of a tabloid is from seven to nine stories.
-END-Thank you for Listening!
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