lcf moshi monsters collaboration 2013_14 pdf

®

Introduction to the teamSian renaud

SOFTLINES PD MANAGERSARAH fletcher

HEAD OF GLOBAL RETAIL & EVENTS

from fashion to licensing

®

mind candyWe can take a great

idea...and an audacious

visionAnd create

something truly amazing!

MINI FACT:That’s actually Michael Acton Smith’s original

napkin sketch!

That’s our company

vision!

Its all about me!Its all about me!

Moshi Monsters is a fun online world where kids can adopt their very own monster, go on adventures, play games, solve puzzles, be creative, and communicate with their friends.Over 80 million kids have joined the site online and Moshi is now expanding successfully

o!ine.

5 years of Moshi Monsters Online!

Over 80m Adopted Monsters

Social Expression

Educational

5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!5 years of Moshi Monsters Online!

Parent Endorsed

Play Games

moshi monsters

Our Audience

52

51

48

45

40

36

31

48

49

52

55

60

64

69

4

5

6

7

8

9

10

Age

Boy Girl

Gender Split by Age

Percentage %

moshi monsters

Choose Your Pet (1 of 6) Customise It (Colour) Name & Adopt It

Care For Your Pet (Play, Tickle etc) nurture It (Feed, Level Up etc)

moshlings

consumer

Top 20 Properties in Total MarketValue (£) YTD February 2013 v 12

Sales SuccessMoshi Mosters retail sales in the UK are greater than...

Sales Success

90 million mini figures sold 170m trading cards

sold

Sales Success

#1 kids mag, 240,000 circulation

Best selling NDS & 3DS title

#2 publishing brand

$250M value at retail

#1 property in total toy for 13 months

Toy Sales up 15% YoY!

1m easter eggs sold in

23 weeks at #1

product range

ToysPublishing Food

Apparel Stationery Electronics Accessories

style guides

exclusive style guides

exclusive style guides

!"#$%&'()#()(''%)*#(

£3 from the sale of

every Limited Edition

Spotty Collection tin

is being donated to

BBC Children in Need

!"#$%$&'(")($&$*+",*-./$+0-

New Product and Promotions

Moshi Trunki

Yoplait

New Core Lines

Children In Gardening & Seeds

July Specsavers Launch

Retail Landscape

Range ñ From only £XXX.XX

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•social media shout outs

•moshi magazine feature

•tvc advert 145 tvrs (itv, C4, C5 and satel)

•free in game item

•hot deal flyers feature (circ 3m+)

•in-store placement in 660 stores

•argos online page feature

•Argos twitter shout out 42k followers

•in-store tv gtc content in 50 stores

Retail 360 approach

till rox redemption promotion (generic code)

!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"

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coupon in game item redemption promotion (unique code)

!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"!"#$%&"'(%&)"*+&,"#-./$"#-%.+01."$."("+1(&02(13"-4"#$%&"'(%&)"*+&,"566"1$7/+."10.0180&,"9%0":01";<.+-201,"

redemption examples

RetailtainmentSuccessful initiatives to date - ★Character meet and greets★Demo days★Swap days ★Mr Moshi signings★In store activities - Arts & Crafts

-retailer product sales uplift during bus vists 100%-600%

-exclusive products

-free busling trading card

-photo souvenirs with buster!

What’s new?

12th Nov

Soft Lines LaunchJune/July - exact date TBC

App launchSEPT

The Off icial

Mini Sticker Book

Mini Sticker

Book

The Off icial

With over 250

stickers and

virtual gift!

Penguin Book Launch (3 titles in total)May - exact date TBC

Trade style guideSept - exact date TBC

Hard Lines Toy and Plush

Sept - exact date TBC

Film launchXmas - exact date TBC

Build out environmentTBC

Q2-Q4 activity

moshi on mobile moshi monsters village

july release!poppet app

SEPT release!

coming soon...

COMING THIS NOVEMBER...uk/us/oz/ca/nz

iosfree to play

10 karts - katsuma lead racer3 moshi lands to unlock

racing against dr stangeglove’s baddielac 9000

DS / 3ds gamecoming this NOVEMBER...

DS / 3ds gamecoming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...coming this NOVEMBER...- Launch Date: November 8th 2013

- Territories: UK / US / AUS / CAN / NZ - Languages: EN / FR / DE / ES / IT (TBD)- Synopsis: Join Katsuma on an exciting adventure to Moshi Picchu, the legendary citadel that is rumored to exist high above the clouds of the Moshi mountains. A place that has LOST its sense of fun because of the infiltration of Dr. Strangeglove, the Glumps, an army of Robot Moshlings and Sweet Tooth!

coming this NOVEMBER...

Moshi MOVIE

hero characters poppet and katsuma

dr stranglove strong presence

limited theatrical release

green carpet event

coming this q4...

hero characters poppet and katsuma hero characters poppet and katsuma hero characters poppet and katsuma

Moshi Monsters Cartoon!

52x11 min Episodes

Coming 2015

Moshi tv series

how you can be part of the journey...

COLLABORATIONS

questions?