leading in totally screwed up times: 35 in 35 tom peters/07 november 2001

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Leading In Totally Screwed Up Times:

35 in 35Tom Peters/07 November 2001

All Slides Available at …

tompeters.comNote: Lavender text in this file is a link.

“There will be more

confusion in the business world in the next decade than in any decade in history. And the

current pace of change will only accelerate.”

Steve Case

Uncertainty: We don’t know when things will get back

to normal.

Ambiguity: We no longer know what “normal”

means.

The

Leadership35

1. Leaders Cede Control.

“I don’t know.”

2. Leadership Is a …

Mutual Discovery Process.

Leaders Do Not “Transform People”!

Instead leaders-mentors-teachers (1) provide a context which is marked by (2) access to a

luxuriant portfolio of meaningful opportunities (projects) which (3) allow people to fully express

their innate curiosity and (4) engage in a vigorous discovery voyage by which those people (5) go to-create places they (and their mentors-teachers-leaders) had never dreamed

existed. And then the leaders-mentors-teachers (6) applaud like hell, stage “photo-ops,” and ring the church bells 100 times to commemorate the

bravery of their “followers’ ” explorations!

2. Great Leaders on Snorting

Steeds Are Important – but

Great Talent Developers (Type I

Leadership) are the Bedrock of Organizations that Perform Over

the Long Haul.

P.S.: Jack didn’t have a vision!

Model 25/8/53: Sports Franchise GM

4. When It Comes to

TALENT … Leaders Always Swing

for the Fences!

Message: Some people are better than other

people. Some people are a helluva lot better than other

people.

“We believe companies can increase their market cap 50 percent in 3 years. Steve

Macadam at Georgia-Pacific changed 20 of his 40 box plant managers to put

more talented, higher paid managers in charge. He increased

profitability from $25 million to $80 million in 2 years.”

Ed Michaels, War for Talent (05.17.00)

5. Leaders “Manage” The

Internal Brand Promise.

MantraM3

Talent = Brand

6. But … There Are Times When This “Cult of

Personality” (Type II Leadership) Stuff Actually

Works!

“A leader is a

dealer in hope.”

Napoleon

7. Find the “Businesspeople”!

(Type III Leadership)

I.P.M. (Inspired Profit

Mechanic)

8. Leadership Mantra

#1: IT ALL DEPENDS!

Renaissance Men are … a snare, a

myth, a delusion!

9. The Leader Is Rarely/Never the Best Performer.

33 Division Titles. 26 League Pennants. 14

World Series: Earl Weaver—0. Tom Kelly—0. Jim Leyland—0.

Walter Alston—1AB. Tony LaRussa—132 games, 6 seasons. Tommy Lasorda—P, 26 games. Sparky

Anderson—1 season.

10. Leaders

DO!

The Kotler Doctrine:

1965-1980: R.A.F.(Ready.Aim.Fire.)

1980-1995: R.F.A.(Ready.Fire!Aim.)

1995-????: F.F.F.(Fire!Fire!Fire!)

11. BUT … Leaders

Know When to Wait.

Tex Schramm: The “too hard”

box!

12. Leaders

FOCUS!

“To Don’t ” List

13. Leaders

Understand the Ultimate Power of RELATIONSHIPS.

13A. Leaders Are

Natural EMPOWERMENT

FREAKS!

13B. Leaders Know …

Women Roar/ Women Rule.

Women’s Strengths Match New Economy Imperatives: Link [rather than rank] workers; favor interactive-collaborative

leadership style; sustain fruitful collaborations; comfortable with sharing information; see

redistribution of power as victory, not surrender; favor multi-dimensional feedback; value technical

& interpersonal skills, individual & group contributions equally; readily accept ambiguity;

honor intuition as well as pure “rationality”; inherently flexible; appreciate cultural diversity.

Source: Judy B. Rosener, America’s Competitive Secret

14. Leaders LOVE RAINBOWS – for Pragmatic Reasons.

“Diversity defines the health and wealth of nations in a new century.

Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the

blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting

the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity,

nourishes the human spirit, spurs economic growth

and empowers nations.”

G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

15. Leaders FORGET!/

Leaders DESTROY!

Forbes100 from 1917 to 1987: 39 members of the Class of ’17 were

alive in ’87; 18 are in ’87 F100; the 18 F100 “survivors” underperformed the

market by 20%; just 2 (2%), GE & Kodak, outperformed the market from

1917 to 1987.

Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the

Market

“Good management was the most powerful reason [leading firms] failed to

stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in technologies that would

provide their customers more and better products of the sort they wanted, and because

they carefully studied market trends and systematically allocated investment capital to

innovations that promised the best returns, they lost their positions of leadership.”

Clayton Christensen, The Innovator’s Dilemma

16. BUT … Leaders Have to Deliver, So They Worry About “Throwing the Baby Out with the

Bathwater.”

“Damned If You Do, Damned If You Don’t, Just Plain

Damned”Subtitle in the chapter, “Own Up to the Great Paradox: Success

Is the Product of Deep Grooves/ Deep Grooves Destroy Adaptivity,” Liberation Management (1992)

17. Leaders

HANG OUT WITH

FREAKS!

“Are there enough weird people in

the lab these days?”V. Chmn., pharmaceutical house, to a lab director (06.01)

18. Leaders Make [Lotsa] Mistakes

– and MAKE NO BONES ABOUT IT!

Sam’s Secret #1!

19. Leaders Make BIG MISTAKES!

“Reward excellent

failures. Punish mediocre successes.”

Phil Daniels, Sydney exec (and, de facto, Jack)

20. Leaders Pursue

DRAMATIC DIFFERENCE!

1st Law Mktg Physics: OVERT BENEFIT (Focus: 1 or 2 > 3 or 4/“One Great Thing.” Source #1: Personal Passion)

2ND Law: REAL REASON TO BELIEVE (Stand & Deliver!)

3RD Law: DRAMATIC DIFFERENCE (Execs Don’t Get It: “intent

to purchase” – 100%; “unique” – 0% to 5%)

Source: Jump Start Your Business Brain, Doug Hall

21. Leaders Make Their Mark / Leaders Do

Stuff That Matters

The greatest dangerfor most of us

is not that our aim istoo high

and we miss it,but that it is

too lowand we reach it.

Michelangelo

22. Great Leaders Have …

Great Ideas.

?????/!!!!!

Ideas > “Leadership”

“In an era when terrorists use satellite

phones and encrypted email, US gatekeepers stand armed against them with pencils

and paperwork, and archaic computer systems that don’t

talk to each other.”Boston Globe (09.30.2001)

“Our military structure today is essentially one

developed and designed by Napoleon.”

Admiral Bill Owens, former Vice Chairman, Joint Chiefs of Staff

WANTED: GREAT IDEAS!

NO: “Good gov’t”

YES: EFFECTIVE/ RESPONSIVE Gov’t (in

altered/ambiguous times)

23. Leaders

LOVE the New Technology!

100 square feet

I’net …

… allows you to dream dreams

you could never have dreamed

before!

24. Needed? Type IV Leadership: Technology

Dreamer-True Believer

The Golden Leadership Quadrangle: (1) Creator-Visionary … (2) Talent Fanatic … (3) Inspired

Profit Mechanic. (4) Technology Dreamer-

True Believer.

25. Leaders Out Their

PASSION!

!

“Soft” Is “Hard”

Message: Leadership is all about love: Passion, Enthusiasms, Appetite for Life,

Engagement, Commitment, Great Causes & Determination to Make a

Damn Difference, Shared Adventures, Bizarre Failures, Growth, Insatiable

Appetite for Change. [Otherwise, why bother? Just read Dilbert. TP’s final words: CYNICISM SUCKS.]

26. Leaders Know: ENTHUSIASM

BEGETS ENTHUSIASM!

BZ: “I am a … DISPENSER

OF ENTHUSIASM!

27. Leaders Know It’s ALL SALES ALL THE

TIME.

TP: If you don’t LOVE SALES … find

another life. (Don’t pretend

you’re a “leader.”)

28. Leaders

LOVE “POLITICS.”

TP: If you don’t LOVE POLITICS … find

another life. (Don’t pretend

you’re a “leader.”)

29. But … Leaders Also

Break a Lot of China

If you’re not pissing people off, you’re not making

a difference!

Characteristics of the “Also rans”*

“Minimize risk”“Respect the chain of

command”“Support the boss”

“Make budget”

*Fortune, article on “Most Admired Global Corporations”

30. Leaders

Give … RESPECT!

“It was much later that I realized Dad’s secret. He gained respect by giving it. He

talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a

bishop or a college president. He was seriously interested in who you were and what you had to say.”

Sara Lawrence-Lightfoot, Respect

31. Leaders …

SHOW UP!

Rudy!

32. Leadership Is a

Performance.

“It is necessary for the President to be the

nation’s No. 1 actor.”FDR

33. Leaders Have

a GREAT STORY!

“A key – perhaps the key – to leadership is the effective

communication of a story.”

Howard Gardner Leading Minds: An Anatomy of Leadership

MBSA!*

*Managing By Storying Around/David Armstrong

34.

Leaders ???:

“LEADERS NEED TO BE THE ROCK OF GIBRALTAR ON

ROLLER BLADES”

“Hire smart – go bonkers – have grace – make mistakes – love technology – start all

over again.”

35. Leaders Know

WHEN TO LEAVE!

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