leads to revenue: enable accurate marketing forecasts

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Leads to Revenue

Enable Accurate Marketing ForecastsHosted ByAlex Todorov

Product Manager, BrightFunnel

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How To Ask Questions During Webinar

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About BrightFunnel

What our customers are saying…

“BrightFunnel has helped us become a more data-driven organization. By measuring the revenue impact of our marketing investments, we have increased our focus on marketing activities that drive results, and have brought sales and marketing closer together”

Julian Hannabuss, Dir of Revenue Operations, HootSuite

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The BrightFunnel PlatformAP

PLIC

ATIO

NS

PLAT

FOR

M

AttributionMulti-Touch Attribution

(Account or Contact-Based)

Campaign ROILead & Campaign Trends

Buyer Journey (Opportunity to Campaign History)

Revenue WaterfallAnd Velocity

Prediction

Attribution Modeling Machine Learning

Automated Insights One-Click Image Export Email Alerts

Seamless Integrations: Salesforce.com | All Marketing Automation

Attribution Modeling Machine LearningInfluence Rules

Predicted Revenue

Scenario Analysis

Recommended Actions

Unified Mktg & Sales Funnel

Automated Cohort Analysis

Path To Sale

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Forecasting: Predict and optimize based on historical performance of lead cohorts

● What are all time averages by campaign group ?

● How does velocity of campaign groups compare to conversation rates?

● How many campaign touches does it take to win a deal

● How does a cohort of leads impact revenue and pipeline?

Today’s Webinar Overview

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PRODUCT WALK-THROUGH

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Find out now with a free attribution health check!

• Easy sign up• Results in < 60

seconds

brightfunnel.com/healthcheck

How much pipeline credit are you missing?

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QUESTIONS?

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Appendix

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Today’s Audience: 40% Marketing Execs

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Single Touch / Contact to Oppty

OPPTY ACCOUNT

CONTACT 1

CONTACT 2

CONTACT 3

CONTACT 4

CONTACT ROLE 1

With single touch attribution, marketers are missing 75%+ of campaign touches

Avg of 1 Contact per Oppty

Avg of 4 Contacts per Account

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How Account Based Attribution Works

OPPTY ACCOUNT

CONTACT 1

CONTACT 2

CONTACT 3

CONTACT 4

CAMPAIGN 1

CAMPAIGN 2

CAMPAIGN 3

CAMPAIGN 4

CAMPAIGN 5

CAMPAIGN 6

CAMPAIGN 7

CAMPAIGN 8

CAMPAIGN 9

CAMPAIGN 10

CAMPAIGN 11

CAMPAIGN 12

CAMPAIGN 13

CAMPAIGN 14

CAMPAIGN 15

With account-based attribution, we count every relevant campaign touch

On average, 15+

campaign touches per

OpptyCONTACT ROLE 1