lean startup machine montreal

bit.ly/Leanmachine/Wednesday, 18 July, 12

Hotmailwas a database company

Flickrwas going to be an MMO

Twitterwas a podcasting company

Autodeskmade desktop automation

Paypalfirst built for Palmpilots

Freshbookswas invoicing for a web design firm

Wikipediawas to be written by experts only

Mitelwas a lawnmower company

Most startups don’t know what they’ll be when they grow up.

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Getting features right matters less.

Knowing what’s not working, quickly, matters more.

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Building product matters less.

Finding known needs matters more.

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“We should” matters less.

“What if” matters more.

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Your roadmap matters less.

Parallel experiments matter more.

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Business plans matter less.

Business models matter more.

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http://www.flickr.com/photos/itsgreg/446061432/

Analytics is the measurement of movement towards your business goals.

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In a startup, the purpose of analytics is to iterate to a product/market fit before the money runs out.

If you remember only one thing...

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www.solveforinteresting.com

THE ONE METRIC THAT MATTERS

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TransactionCollaborationMedia

SaaSApplicationGame

OMTM must reflect your business model

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Find a need

Find a solution

Find a product

Find a business model

Find an exit

OMTM must fit your your lifecycle stage

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InternalInvestorsCustomers

PartnersAcquirersMedia

OMTM must be tailored to your intended audience

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What makes a great OMTM?

Ratios and rates, not numbers

Comparative, over time, against a baseline

Your behavior will change when it does

Plugging it into a spreadsheet makes it more accurate

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