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Post on 15-Aug-2020
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LEARNING GOOGLE ANALYTICS
Beginner Level
- Dive into a quick Analytics tour -
ZMOT Purchase funnel new reality
3
Complex purchasing funnel spanning through online and offline
Measurement Plan Example
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KPIs:Revenue
Tactic 2Drive Store Visits
Tactic 1Sell Online
Avg. Value
KPIs:Find Store Location
Printed Coupon
Strategy: Sell Products
KPIs:Newsletter sign up
Play video
Strategy: Engage Users
Tactic 1Blog Engagement
Tactic 2Site Engagement
KPIs:Recency/Frequency
Social Share
Business Objective: Help people enjoy the outdoors through innovative products
Marketing Channel
New vs Returning
Tools to use to build tests:
5
Funnel visualisation
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Where you should spend your efforts?
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Build Improvement Hypothesis
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