lecture #1, 9 4-12

Sport Public RelationsLecture: 9.4.12

University of CincinnatiBy Jackie Reau

Current Events Quiz

Tonight’s Class

*PR Overview*Sports PR Writing Samples*PR Strategic Plan*In-Class Project*Assignment Review

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Definition: Public Relations

Using strategic communications to effectively influence behavior among key influencers.

Strategic Communications in Sports

*Professional bios (player, team)*Press releases*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

Press release

Column with opinion, quote or no quote

Game wrap, no opinion unless in quotes

Media statement for crisis management

Customer service communications

Social Media Communications

Key Influencers in a Public Relations Plan

Internal

External

Potential Results from Effectively Influencing Behavior

Internal Audiences

External Audiences

Strategic Public Relations Planning Outline

*Objective tied to a business goal

*Target audiences (internal, external)

*Key messages (call to action, event details, announcement of new coach/player)

*Key initiatives (how to share the information)

*Budget

*Staffing management (who will do it)

*Timeline of activity (when will it get completed)

*Measurement (metrics tied to business goal)

In-Class Group Assignment

“Create a PR Plan to promote UC Baseball’s Opening Night Game in 2013”

ObjectiveTo celebrate the Opening Night Game for UC Baseball to attract 2,000+ fans to the game at the on-campus stadium.

Target Audiences*On-campus students*Former baseball players, now alumni and their families*Youth baseball teams within a five mile radius to UC

Budget$7,500

Press Release Assignment, due September 11

*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati

*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game

*When: Saturday, Feb. 11, at halftime of the 1 p.m. game

*Where: Fifth Third Arena on the campus of the University of Cincinnati

*How: Tickets are still available at www.gobearcats.com or in advance at the box office

Next Week…

Week Two: September 11

*Press release assignment due

*Read chapters 3, 4

*Current Events Quiz #2

*Lecture: Sports & Social Media