lecture - basics of social media

TONIGHT’S FIRST QUESTION

WHAT IS SOCIAL MEDIA

MARKETING?

. . .

PREPARE TO DISCUSS

OUR GOAL, ONCE AGAIN...

IDENTIFY, UNDERSTAND +

COLLABORATIVELY CREATEA SEGMENT OF INDIVIDUAL + SOCIAL

NEEDS, WANTS, WISHES AND DESIRES.

OUR GOAL, SIMPLIFIED

D: DISCOVER PROSPECTS

U: UNDERSTAND NEEDS

M: MAKE A COMMUNITY

M: MEET THEIR NEEDS

Y: YOU WIN

LET’S START WITH ICE CREAM

ASPECTS OF SOCIAL MEDIA

IT DOES WHAT A BILLBOARD

NEVER COULD.

ASPECTS OF SOCIAL MEDIA

GOOD SOCIAL MEDIA EFFORTS

CONTINUE TO CHANGE TO

ADJUST TO CONSUMERS.

ASPECTS OF SOCIAL MEDIA

IT’S WORTHY OF HYPE...

BUT STILL WAY OVER-HYPED.

ASPECTS OF SOCIAL MEDIA

IT’S NOT FOR EVERYONE.

ASPECTS OF SOCIAL MEDIA

AUTOMATION IS A GOOD WAY

TO MISS THE BOAT ENTIRELY.

ASPECTS OF SOCIAL MEDIA

IT’S TOO NEW FOR EXPERTS.

AND PRIME FOR PRETENDERS.

ASPECTS OF SOCIAL MEDIA

BIG CORPORATIONS

ARE SCARED OF IT.

ASPECTS OF SOCIAL MEDIA

TOOLS:

BILLIE TWEETS

TWITTER

GEOCHIRP

DISCUSSION

LAST WEEK’S BLOG

HOMEWORK ASSIGNMENT

ESTABLISH A USER ACCOUNT

ON TWITTER.

FIND AND ENGAGE A SPECIFIC

NICHE GROUP OF USERS.

BLOG ABOUT YOUR FINDINGS

IN THIS COMMUNITY.