lee bryant keynote london 2013
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Making Big Data Small & Personal to Improve Business Performance
Lee Bryant, Dachis Group, March 2013
• Dachis Group is the leading global, integrated, end-to-end social business consultancy, with over 200 online professionals serving over 35% of the Fortune 500 and many of the world’s top professional services firms.
• The London office was established in 2002 to focus on helping clients make use of smarter, simpler, social technologies to improve business performance, internal collaboration and client engagement.
PORTLAND
AUSTINST. LOUIS
LINCOLN
NEW YORK
LONDON
Introduction to Dachis Group
Big Data is already big news:Some very ‘big ticket’ activities have already been transformed by big data, and this will also happen in HR / performance management
What do we mean by ‘Big Data’ ?
But ‘big’ data is not the goal. ‘Small data’ rich with insights is the goal.
That moment when you realise your $100m+ bet on ‘belief’ just lost
Meanwhile ... President Obama hugs a data nerd after their win
Soccer, F1, baseball were transformed by big data so why not HR?
In most firms today, we have reached the limit of carrot and stick management and extrinsic motivation as a way of orchestrating human labour.
How can we encourage greater self-management and alignment?
Social Business + Big Data:How the new world of workplace technology provides an environment to make sense of data and how this can improve business performance
We used to operate exclusively in simple hierarchies
Management had two main motivating tools...
Now, organisations are becoming service-oriented
Organisations are becoming more ‘podular’, less rigid
Tight feedback loops and real-time data help manage performance
Reports are rear view mirrors, not motivators or catalysts for change
Open, honest performance data encourages better performance
Open, honest performance data encourages better performance
Working in the open throws off valuable ambient signals for others
Working in the open throws off valuable ambient signals for others
Working in the open throws off valuable ambient signals for others
Working in the open throws off valuable ambient signals for others
Real-time feedback also changes the role of management
Real-time feedback also changes the role of management
What other sources of data can be aggregated to create value?
Turning real-time operational data into a motivator
Turning real-time operational data into a motivator
Just the simple act of “publicizing” those numbers — not in a cruel way, but a “where are we at as a group?” way — has kept the support process on-task and, I think, made it a bit more like a video game.
NYC’s 311 service: example of turning cost into shared value
How can this help employee performance?How can social business and ‘big data’ help people take more control over their objectives without ‘information overload’
‘Small data’ enables greater intimacy and ambient awareness
Ambient awareness is a key driver of improved performance
If we lift our eyes from the inbox, we can handle a lot more data
Social Business platforms are throwing off useful ambient info...
Social Business platforms are throwing off useful ambient info...
... and provide useful shared environments for sensemaking
Leading social platforms also adopting more specific HR functionality
Leading social platforms also adopting more specific HR functionality
Performance data is already being embedded in social tools
Employees are helping make sense of external social signals
Some are using game mechanics to incentivise participation
Smart tools and shared interfaces are the key to filtering
Beyond Carrots & Sticks:
• Social Business encourages greater self-management and autonomy
• Real-time, open data can play a key role in aligning employee objectives
• Social + data = the whole firm potentially sensemaking & responding
• The shift from email culture to social signals can help address info overload
• We need better personal aggregation and filtering tools to make this easier
Image CreditsExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following image sources:
http://www.panic.com/blog/2010/03/the-panic-status-board/http://www.flickr.com/photos/peasap/655111542/http://www.flickr.com/photos/davegray/5631289680http://www.flickr.com/photos/davegray/5681210156http://www.flickr.com/photos/featheredtar/2302651444 http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/https://harperreed.org/photoshttp://upwithchrishayes.msnbc.com/_nv/more/section/archive?author=salgentilehttp://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpghttp://www.flickr.com/photos/davegray/8194170066http://www.flickr.com/photos/davegray/6865783407http://www.flickr.com/photos/davegray/6416285269http://www.flickr.com/photos/davegray/6416285535http://www.flickr.com/photos/seier/3338169165https://www.gov.uk/performancehttp://www.flickr.com/photos/denisdervisevic/4745520501/sizes/l/ http://www.wired.com/magazine/2010/11/ff_311_new_york/all/1 http://www.macworld.co.uk/macsoftware/masterclass/?articleid=3349971
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