lenka fucikova - e–mail marketing is dead. long live e–mail marketing!

Post on 17-Jan-2017

344 Views

Category:

Marketing

5 Downloads

Preview:

Click to see full reader

TRANSCRIPT

“EMAIL MARKETING IS DEAD. LONG LIVE EMAIL MARKETING!” LENKA FUČÍKOVÁ

socialmedia

Why marketers should keep sending you e-mails,McKinsey&Company, 2014

88

Email Statistics Report, 2015-2015, Radicati Group, 2015

%182 %303 %99open rate increase CTR increase deliverability

A B

heat mapfocus map scan path

20143,8 %

201513,78 % 2013

5,35 %

send me an e-mail:lenka.fucikova@nydrle.net

top related