leverage linkedin
Post on 07-Dec-2014
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Leveraging LinkedIn
presented by Kate Paine
Social Media
Business! Business! Business!
Professional Networking
gplus.to/MarketingPartnersVt
linkedin.com/company/marketing-partners-inc.
@ChangeConvos
facebook.com/Marketing.PartnersVt
+Overview!
n Why LinkedIn?!
n Your Profile: Resume, Skills, Privacy, Apps!
n Company Pages!
n Groups!
n Resources!
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Courtesy: socialemediarecruitment.nl/
238,000,000+ Registered Members in over 200 countries!
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Profile Tips
n MUST have a professional photo!
n Your headline – in other words – “What you do for a living.” You have 120 characters – use them wisely.
n Create keywords describing what you do vs. posting your job title. LinkedIn uses search engine features to find keywords. Use the “|” separator bar (known as a “pike”) between the keywords.
n Place keywords in your headline that will resonate with your target audience.
n Create a custom URL.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+LinkedIn Profile – Headline Sample
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+ A robust LinkedIn profile includes: n Cover Letter (keep it concise and brief)
n Resume (more summary-like than lengthy)
n References (NOT the same as endorsements) from peers and/or colleagues
n Your profile serves as a kind of database of your contacts throughout life
n Updates on current projects and career activity
n A place where you can learn, share and interact in a professional manner.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+ Personal Branding n Establish your brand (your identity, what makes you unique).
n Know what your key messages are and communicate frequently
and concisely.
n This is critical to how your audience and market perceive you.
n Affects how you find the right jobs, customers, and ability to attract
talent and more.
n If you enjoy writing – all the more reason to start or enhance your
business blog and post it regularly on LinkedIn.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+3 Ways to Enhance Your LinkedIn Summary n A compelling statement of your distinctive value. What makes
you or your product unique. Your niche.
n A backstory that explains how you became to be so good at what you do.
n State the impact you want your work to have for a client or employer.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+LinkedIn Summary Example
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Your Company Page
n Quality images that welcome visitors and showcase your brand.
n Rich, authentic and relevant content.
n Compelling status updates with calls to action.
n Gather recommendations from colleagues or clients – not too many!
n Showcase your brand and engage with your audience in a significant way.
n Display groups to which you belong to attract a larger audience and expand your network.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
Sample Company Page
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Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+The LinkedIn Marketing System
Join the community
Find your customers
Engage your
audience
Learn and optimize
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Join the Community with Groups
n LinkedIn groups provide a place for professionals like you, in the same industry (or interests), to share content, make contacts and establish yourself as an expert in your field.
n Be careful on selecting a Group. Screen the Group before joining. A moderated Group is favorable. Does the leader of the Group have a professional certification? If you join, is it a good place where you can be seen as an expert?
n Groups offer: viral distribution capabilities, email messaging platform, associations (your local Chamber), and trade groups.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Recruitment
n LinkedIn is the go-to tool for recruiters.
n LinkedIn is seen as a resume alternative.
n Think of LinkedIn as a virtual Rolodex providing recruiters to over 150 million professionals worldwide.
n Including your photo, recent work history, recommendations and special skills increases placement in LinkedIn’s search engine.
n Posting updates and keeping your profile current keeps you engaged and looks good to recruiters or potential clients.
n You are creating a solid, professional online footprint.
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Resources
• Download presentation: marketing-partners.com/presentations
• LinkedIn: How is your profile? (Marketing Partners Blog) http://conversations.marketing-partners.com/2013/05/linkedin-how-is-your-profile/
• How to Generate Sales Leads and Customers from your Blog (Marketing Partners Blog) http://marketingland.com/linkedin-pages-vs-groups-vs-answers-30011
• About Company Page Set-Up: http://help.linkedin.com/app/answers/detail/a_id/28407
• Why Create a Company Page: http://www.marketing.linkedin.com/company-pages/
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
+Thank You!
To reach Kate Paine:
kpaine@marketing-partners.com
802-864-6710
www.marketing-partners.com
Marketing Partners Office: 176 Battery St., Burlington, VT
Copyright: Marketing Partners, Inc., 2013 kpaine@marketing-partners.com
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