leveraging 'big data' to drive innovation

1

Leveraging Big Data to Drive Innovation

December 14, 2011

Ken Klapproth,

Vice President, Product Marketing

Agenda

Innovation

Opportunity

DOT 2:

Social

Media

DOT 3:

Blogs &

Forums

DOT 4:

Search

DOT 1:

Data

Explosion + + +

THE MAIN EVENT

“…” TWITTER HASHTAG: #BigDataToInnovate

“Again, you can't

connect the dots

looking forward;

you can only connect

them looking

backwards.”

Dot 1: Data Explosion

TWITTER HASHTAG: #BigDataToInnovate

INFORMATION OVERLOAD

8

9

Storing

1.8 ZB of

information would take:

Source: Symantec 2010 State of the Data

Center Global Data, January 2010

Terabytes

Only 388 Petabytes

(12.1M iPads)

Average amount

of storage per

company

Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698)

webcast, January 25, 2011

IDC predicts that between 1009 and 2020 digital data

will grow 44 times to 35ZB, basically a growth of .8ZB

in 2009 to 35ZB in 2020 for a CAGR of 44.99

TWITTER HASHTAG: #BigDataToInnovate

:Dot 2 Social Media

TWITTER HASHTAG: #BigDataToInnovate

TWITTER HASHTAG: #BigDataToInnovate

TWITTER HASHTAG: #BigDataToInnovate

f

Source: Comscore, February 2011

1 out of every 8 minutes online is spent on Facebook

TWITTER HASHTAG: #BigDataToInnovate

Source: Blogher, April2011

93% of US adult Internet users are on Facebook

164M US

Internet

Users

152M US

Facebook

Users

TWITTER HASHTAG: #BigDataToInnovate

Facebook overtaking Google and Yahoo in time spent online

Source: Comscore, August 2011

TWITTER HASHTAG: #BigDataToInnovate

Facebook now preferred way of sharing, second to email…

Source: Chadwick Martin Bailey, September 2010 … for now!

TWITTER HASHTAG: #BigDataToInnovate

Social media puts web email on the decline

Source: Comscore, December 2010

% Change December 2009 – December 2010

TWITTER HASHTAG: #BigDataToInnovate

Dot 3: Blogs/Forums

TWITTER HASHTAG: #BigDataToInnovate

There are 152,000,000 blogs on the Internet

Source: UM, October 2010

TWITTER HASHTAG: #BigDataToInnovate

US Internet users: 3x time on blogs/social than email

Source: The Nielsen Company, November 2010

TWITTER HASHTAG: #BigDataToInnovate

Source: UM, October 2010

Global population of blog readers keeps growing

% Daily Internet Users Who Read Blogs

TWITTER HASHTAG: #BigDataToInnovate

Source: eMarketer, August 2011

There are 31% more bloggers today than three years ago

Internet Users Updating Blogs at Least Monthly (millions)

Has the amount of

information exceeded it’s

usefulness or is it simply

the way we search?

:Dot 4 Search

TWITTER HASHTAG: #BigDataToInnovate

Please click here to access the

remainder of the presentation,

as well as the on-demand replay

of the webinar:

http://InventionMachine.com/webcast-replay-

leveraging-big-data-to-drive-innovation