leveraging technology & social media to impact military community wellness & quality of life
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Leveraging Technology & Social Media toImpact Military Community Wellness &
Quality of Life
Family and MWR Soldier Family Action Plan Training Symposium 2010
January 2010Bryan K. O’Rourke, MBA
Bryan K. O’Rourke, MBA
all content available on my site @
www.bryankorourke.com
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
What should you come away with ?
1. Understand key technology trends
2. Understand social media trends
3. Review Wellness & QOL Opportunities
4. Review Potential Impact of Adoption
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Before we start a word from Seth Myers
Thanks Technology
Seth Myers
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Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
QOL Military & Their Families
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
WestPoint
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
AFAcademy
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Udon Thani, Thailand
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
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Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Yet....
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
What does it all mean ?
2
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
technology
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
people
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
how will it impact our lives ?
technology - what has it &
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Technology: etymology greek - meaning skillful application of an art. The practical application of science in commerce or industry.
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly.
Gordon MooreCo-Founder of IntelNumber of transistors on a chipwill double every two years. “Moore’s Law”
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Technology is accelerating in all areas. We are just seeking the start - knee of the curve.
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Internet: The free exchange of information with limited constraints.
-Commercial Internet began only 5,300 days ago-Serves over 1.5 Billion people-79% of US adult population-40% of US consumers usesearch engines for comparativeshopping
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
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The “Grid” Becoming Increasingly Integrated
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Mobility: Communication & information when ever and where ever the customer wants it.
Mobile Internet Access:Pew - 56% of US AdultsIncrease of 73% in 17 months
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Mobile speeds will increase ...........
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Devices - getting smaller and more powerful.
The ability to increasingly and more easily integrate technology into daily life is upon us.
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Internet will become more intelligent ...........
Web 3.0the “Semantic” Web
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Cloud Computing: Low cost ubiquitous storage and application deployment !
Outsourced Service PlatformsSalesforce.com
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
explosion of interactive tools & platforms
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
FMWR Academy Chief Patricia Tucker
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
increasing ubiquity of information and unlimited communication capacity !
NEW MINDSETS NEEDED TO REALIZENEW POSSIBILITIES
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
just the beginning......social media - what is it ?
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
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people
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
The Consumeris empowered....
It’s all about the“You”
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
what these platforms offer is empowermentof users & their communities
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
wellness &life quality
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
We ALL Understand the Challenges. Consider...
• 23% of Americans participate in no physical activity*
• 62% of Americans obese or overweight -18% rise in last decade.*
• 23% of Americans still smoke. 3000 start each day.*
• 78% of men eat vegetables less than three times per day. *
• 75% - 90% of visits to Primary Care Physicians are for stress.**
* Centers for Disease Control** Murphy, American Journal of Health Promotion
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
THE COST IS BANKRUPTING OUR NATION
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Initiatives to Impact Wellness Lack Participation
Lifestyle Choices are THE Key Driver
How Can We Overcome These
Challenges ? engagement, incentives &accountability
To Achieve Mission in this new world......
Product = Experience
Price = New Value Exchanges or Incentives
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Think in terms of a private sector business.....
Organizations are evaluating traditional modalities......in fact almost everything is being reevaluated.
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Promotion = Conversation
Conversation = Web 2.0
Organizational Models = “Socialnomics”
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
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It is about the customer - not about us
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
In Wellness & QOLMerger of Technologies Including Social Media
Creating New Solutions
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
New Paradigms
Nike Plus
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Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Spangdahlem AFB
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Social Wellness
Engagement Accountability
Incentives Social Media is CreatingNew Wellness
Paradigm
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This is Only the Beginning
5 Eras of the Social Web
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Jeremiah Owyang
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yet....
remember ?
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
What does it all mean ?
Rapid technology change - isn’t going to stop
Mobility & cloud driving evolution
Customer is empowered at the center
Proposition changing from old 4 P’s to new
Must engage with evolving social platforms
Unprecedented Opportunity : QOL & Wellness
New Eras of Social Web Upon Us
Qui
ck R
ecap
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
Thinkof the
Opportunity
Thanks to the FMWR, ALA, and to each of you
Bryan K. O’Rourke, MBA
all content available on my site @
www.bryankorourke.com
Leveraging Technology & Social Media to Impact Military Community Wellness & QOL
New Opportunities Require
We Think Differently
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