library of the month, the multiplier effect - aubery escande, the european library communications...

Library of the Month – The Multiplier Effect

www.theeuropeanlibrary.org

Aubéry Escande – Communications Manager

The European Library – National and University libraries

The European Library - Council of Europe

representation

Facts & Figures

200 million bibliographic records

18 million digital records 25 million pages of full text Emphasis on collections Library sector representative

Marketing Plans

Marketing Plan for end-users

Marketing Plan for services • Widget and API

campaign• Editorial campaign

• Activities break-down• 2013/2014 Schedule

Library of the Month campaign The European Library office The Library of the month The European Library network

• Marketing opportunity

• Institution highlight

• Collections and content highlight

• Through The European Library portal, The European Library social media channels and the Library of the month

• User statistics

Success stories

The National Library of Spain - April

Bavarian State Library - June National & University Library of

Zagreb – July National Library of The

Netherlands – September

August 2013 – September 2013August 2013 – September 2013

Facebook and The European Library

+ 15% Facebook

Top 2 referral to The European Library website - Increase of 49%

(Wikipedia: Top 6)

“The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.”

Ana Santos Aramburo – Director of the National Library of Spain

"Marketing our collections and services has become essential for libraries in the 21st century. The European Library’s - Library of the Month - campaign helps us in our endeavors to promote the value of libraries"

Klaus Ceynowa – Deputy Director General of the Bavarian State Library

Thank you

Aubéry EscandeAubery.Escande@kb.nl