life's too short to build something nobody wants
Post on 27-Jan-2015
108 Views
Preview:
DESCRIPTION
TRANSCRIPT
Life's too short to build something nobody wants
Martin Christensen
A primer on Agile UX and LeanUX and what this will change about traditional user experience design.
The title of the talk is stolen from Ash Maurya.
Why
Standish Group 2002
Never (45%)
Always (7%)
Frequently (13%)
Sometimes (16%)
Rarely (19%)
Feature usage in enterprise SW
Built by developers because they could
What the competitors already have
What the competitors haven’t had time to build yet
Thought out by the Product ownerbut targeting the wrong market
Designed by the interaction designers because it looks cool
DEV
DEVDEV
”I’ll solve this by specifying exactly what you are allowed to build!”
”You already know that doesn’t work!”
)))
How
Agile
Lean Startup
Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Business people and developers must work together daily throughout the project. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.
By eliminating wasteful practices and increasing value-producing practices during the product development phase, through an evidence-based approach, startups can have a better chance of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.
With the use of user experience methods we understand what needs to built and how it needs to function to support the end user. We do this by getting to know the users and their situation. We know what actually gives user value when actual users use the product in an authentic situation.
AgileLean
Startup
User Experience
AgileLean
Startup
AgileUX
LeanUX
Agile UX (together with Agile) answers how something should be built, with whom and in what way
- by leaving slow document-centered thinking, focusing on
collaborating and making the work process more efficient
- through Design Studio, Cross-functional pairing, etc.
Lean (Startup) UX helps us with why we should build the product- by quickly building, measuring and validating, and making the work process more effective- through minimum viable products focusing on validated learningUser
Experience
Agile Lean Startup
User Experience
AgileUX
LeanUX
Insights
AgileAgile User ExperienceLean User Experience
Agile Lean Startup
User Experience
AgileUX
LeanUX
Continuous DeliveryContinuous CollaborationContinuous Discovery
Agile Lean Startup
User Experience
AgileUX
LeanUX
Agile Lean Startup
User Experience
AgileUX
LeanUX
Continuous Delivery
Continuous DiscoveryContinuous Collaboration
Why Find the impact we want to reach and validate this
WhoFind out who will help us reach the impact and validate this
What
Find out what needs these people have to help us reach the impact and validate this
HowFind out how we can build to support these needs and validate this
A strategy to lean on during the whole discovery and delivery cycle is required to align all involved
Continuous Discovery
Agile Lean Startup
User Experience
AgileUX
LeanUX
Continuous CollaborationContinuous Delivery
A balanced Product Discovery team makes sure we are building the right product and is a part of
the self-organizing Product Delivery team
POUX
DEV
DEV
SWDEV
SM IxD
Continuous Discovery
Agile Lean Startup
User Experience
AgileUX
LeanUX
Continuous CollaborationContinuous DeliveryProduct Discovery and
Product Delivery people meet users together
?!!!
User meetings are occuring continuously to validate and measure
In this way we learn what is valuable to do and for the product together
small text
small text
small text
small text
small text
small text
small text
small text
small text
small text
Agile Lean Startup
User Experience
AgileUX
LeanUX
small text
small text
small text
small text
small text
small text
small text
small text
Frequent and good retrospectives is the key to build the product in the most efficient and effective way
Thank you!
Bygg rätt sak på rätt sätt4-5 november
http://www.crisp.se/kurser
top related