lightweight gamification model

Lightweight GamificationIntroduction by Toby Beresford, May 2014

DESIGN FOR FEEDBACK NOT REWARD

Rule 1

FOCUS ON THE PLAYER’S PERSONAL JOURNEY

Rule 2

PRIORITISE IMPLICITLY TRACKED METRICS

Rule 3

THROTTLE THE FEEDBACK TO SUSTAIN ENGAGEMENT

Rule 4

Player

Lightweight Gamification Model

Leaderboard 1

Leaderboard 2

Novice Leaderboard

Enthusiast Leaderboard

Master Leaderboard

Epic Goal

Badge

Badge

BadgeDisciplined Activity

Throttled RegularFeedback

The Lightweight Gamification ModelEXALEAGUE

Leaderboard 1

Leaderboard 2

Division 3

Division 2

Division 1

Social MarketingStartup Success

Division Winner

Division Winner

League WinnerSocial Media

Activity

Weekly Feedback

Tech Startup

Comparing approaches

Lightweight Gamification Heavyweight Gamification

Amplify existing behaviours Drive new behaviours

Throttled Feedback Rapid, instant feedback

Discrete off platform notifications (e.g. email, twitter)

In app pop ups (e.g. badges, points earned, real time leaderboards)

Measure retention (i.e. % players who return each week/month)

Measure engagement (i.e. dwell time, behaviour growth)

Low deployment overhead (quick and cheap) High cost of deployment (slow and expensive)

Limited functionality Broad functionality

Can be designed and run by an individual Requires a team to design and run program

Great for SMEs Great for Enterprises

More details

Toby Beresfordtoby@leaderboarded.com

@tobyberesford

www.leaderboarded.comwww.leaderboarded.com/home/blog