linked in class one how to build and optimize your profile for business 2010

Class One

How to Build and Optimize Your LinkedIN

Account for New Business 

Your Instructor TodayDean DeLisle

• President of Forward Progress, Inc• Co-Founder and CEO of MYeReputation.com• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Helped Thousands of

People using Internet Based Lead Generation – Trained and Coached over 9,000 people

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Game PlanGame PlanRoad Map to Success Road Map to Success

• Build an optimized account• Maintain optimal account settings• Manage options to add new target contacts• Attract new clients looking for your business• Leverage your network to find your target customers• Change your settings for Google and others search• Measure if your new target network is building

Please Log into LinkedIN Now…

Social Network Efforts

Why do they fail for

organizations?

Social Networks You Already Know

• Schools• Chambers• Industry Clubs• Organization• Charities• Religious• Country Clubs• Network Groups

Why do “Traditional”Social Networks Work?

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

MAKE IT EASY!

Why Do “Traditional” Social Networks Work?

• Think about Recommended “IN” – Why?

MAKE IT EASY!

2 Old – 2 New

How Many Contacts and eMailsDo YOU Have?

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Bob Sue Pat Mark

MAKE IT EASY!

How it Works

MAKE IT EASY!

Please Log into LinkedIN Now…

LinkedIN – Your Reach

LinkedIN- Your Reach

Decide!

Profile Tune Up

A Goal!

THE GOAL!

Generate Business!

Self Accountability

Profile Tune UpWhat are

YOUR Keywords?

Create Relevancy!

Profile Tune Up

Improve Your Google Page Rank Contact Settings

Adding Connections

Adding Connections

BATCH THEM!

Don’t Get Punished!

The NEW CRM!

Adding Connections

Adding Connections

BATCH THEM!

Don’t Get Punished!

The NEW CRM!

Adding Connections

Adding Connections

Adding Connections

Adding Connections

Be Polite – Take Time to Connect!

Adding Connections

NO!

Removing Connections!

Removing Connections!

Connections will not be notified that they have been removed from your connections list.

They will be added to your list of Imported Contacts just in case you want to re-invite them at a later date.

Only the member that breaks the connection can re-initiate that connection.

Removing Connections!

Recommendations

RecommendationsWhy get recommended?• It helps you hire and get hired • It helps connect to customers and partners • It builds your brand and reputation • It makes your network more valuable - score

Who should recommend you?• Former managers • Colleagues and co-workers • Customers and clients • Business partners

Where are recommendations found?• Your comment is listed in your profile under the

Recommendations tab. • Recommendations you receive are listed under

“Recommendations For” at the bottom of the “Experience” section.

• Used by LinkedIN Search

Let’s find someone to recommend

Make a Recommendation

Next StepsBook a meeting right now with your team!Create a plan and make a system that worksFix Your Profiles – ASAP Start Reaching Out – Build your connectionsRecommend Someone Today!Be Active!

Next Class – THIS Thursday 02/11/10 – LinkedIN Driving Business

1PM PST – 3PM CST – 4PM EST

Let’s Connect!TWITTER: http://twitter.com/deandelisleFACEBOOK: http://profile.to/deandelisle/LINKEDIN:

http://www.linkedin.com/in/deandelisle

dean@forwardprogress.NET

FOLLOW THROUGH!