linked in & twitter for business

Presented byMaya Hanley

Business to Business professional network. (largest on-line network of voluntary entries).

100+ million members, 170 million industries, in 200 countries

Every Fortune 500 company has executive representation.

Goal –You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

Your Profile – use a picture, use the LinkedIn tools to create it

Find “connections” Build your network Find a job Groups – joining Events Using Answers Getting Recommendations Paid services

Optimising your profile can make all the difference in being found or not

Use Google’s Keyword tool to find the best keywords to increase optimisation

Keep your profile updated! Be active on your profile Create links to your profile on your blog,

website, Facebook etc

People you want to watch you/notice you People who you may need later on Opportunities that come to you Old professional acquaintances that may help

you later

A Micro-blogging site

What if you could instant message 100 people at once?

...or 1000 people?

...or 10,000 people?

....or 50,000 people?

What would you say?

Micro-blogging site 140 characters to say

something interesting Find followers Growing like wildfire 80% of usage is on

mobile devices Great for connecting,

learning and sending information

Profile must be strong Get followers – Learn the lingo Be personal – use replies, start conversations 5 ‘tweets’ per day is average Refer to websites, blogs – quotes, interesting

facts Be interested – what’s in it for them? Use applications – there are hundreds Use Lists – spy on your competition

Don’t spam people with your ‘specials’ Selectively follow – don’t use Auto follow Be active – tweet only interesting, relative,

useful information Build your brand through your tweets Don’t DM (direct message) unnecessarily Stay away from too many links and using

Facebook interface

People of like interest People in network sectors you’d like to

expand People in network locations you’d like to

expand People who can inform you People who can benefit from your

information Spy network – watch your competitors

silently

Wefollow.com Twitter.com – people to follow Use hash tags # to find subjects Twitter.com Follow people who connect with your

followers

For more information and help with social media strategy, training, websites and writing:

www.mayahanley.com Phone: 086 164 0595 Email: info@mayahanley.com www.twitter.com/mayahanley www.facebook.com/mayamarketing