linkedin 80/20: getting more results with less effort

LINKEDIN 80/20: GETTING MORE RESULTS WITH LESS EFFORT

Ted Prodromou www.tedprodromou.com

LinkedIn 80/20: Getting Better Results With Less Effort

1.  Understanding the Power of LinkedIn 2.  Understanding the Power of 80/20 3.  Combining 80/20 With LinkedIn

There’s a special bonus for those who stay on the webinar until the end!

My LinkedIn Story

I Needed To Recession-proof My Business

What If You Could Predict How Many New Clients You Would Have Each Month?

What If You Could Get As Many New Clients As You Wanted Whenever You Wanted?

Sounds Crazy Doesn’t It?

I Spent Just 30 Minutes a Day Helping People

My Experiment Worked Better Than I Imagined

My Initial Results •  The number of times I appear in LinkedIn Searches

increased 120% •  The number of times my profile was reviewed by others

increased 150% •  The number of people reaching out to me to connect

tripled •  The number of people emailing or calling me after

connecting quadrupled •  Traffic to my website increased over 400% • And I picked up a couple of new ideal clients!

Now I Have Predictability In My Business

How Do I “Create” Customers?

THE POWER OF LINKEDIN

277 Million LinkedIn members (March 2014)

More Than Two New Members Every Second

Executives From Every Fortune 500 Company

53% of business-to-business marketers have acquired a customer through LinkedIn

(HubSpot)

83% of online business-to-business marketers use LinkedIn, compared to 53% for business-to-consumer

(HubSpot)

61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook,

and 4% for Twitter (Lab42)

81% of LinkedIn users belong to at least 1 group, 52% of whom participate in group discussions

(Lab42)

65% of journalists have used information on LinkedIn as research material (Integer Group)

77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business

associates and 50% to build new networks (Power Formula)

43% of employers use social media to recruit – of those, 88% use LinkedIn, 46% Facebook and 22% Twitter

(Mashable)

9 out of 10 C-level executives use LinkedIn at least once a week for at least one hour

(Forbes)

87% trust LinkedIn as a source for decision making (HubSpot survey)

49% find LinkedIn to be a good source for word of mouth information on brand experiences

(HubSpot survey)

LinkedIn has become one of the most trusted authority sites on the internet

Three Ways to Use LinkedIn

• Get found by other people •  Find other people • Establish your authority by

helping others and sharing great content

Three Keys to LinkedIn Success

• Build a strong foundation •  Focus on helping others • Be consistent

Build a Strong Foundation

Your LinkedIn Profile is the Key to LinkedIn Success

Build a Strong Foundation

People Review Your LinkedIn Profile Before They Do Business With You

Build a Strong Foundation

Think of our LinkedIn profile as your website where you want to grab people’s attention

Build a Strong Foundation

Build a Strong Foundation

Build a Strong Foundation

Build a Strong Foundation

When you add too many characters in your name field it cuts off your professional headline

Build a Strong Foundation

Complete Your Profile to at least the All Star Level

Build a Strong Foundation

Make at Least 500 Connections

Build a Strong Foundation Create a Compelling Professional Headline

Build a Strong Foundation

Create a Compelling Professional Headline

Build a Strong Foundation

Create a Compelling Professional Headline

Build a Strong Foundation

Use a Professional Headshot

Build a Strong Foundation Use Keywords in Your Profile Especially in

Your Summary

Get At Least 5 Recommendations •  LinkedIn requires at least five recommendations to

consider your profile “complete” • Because of compliance issues, financial advisors can’t

display your recommendations • Get five recommendations from friends or colleagues then

hide them from your profile

HELPING OTHERS

Status updates

• Share interesting articles, blog posts, videos and updates in your Status Updates

• You can use @ and # like on Twitter

Like, Comment and Share Content From Pulse

Like, Comment and Share

Join in your network’s discussions

Endorse others

Recommend others

Send a personal note after connecting

Comment, Like and Share Company updates

Comment, Like and Share Influencer posts

Participate in active groups

BE CONSISTENT

LinkedIn Profile Views

Website Traffic

What I learned • When I was fully focused during my daily LinkedIn visits,

the number of views of my profile increased, the number of Likes of my posts, and sharing of my content increased

• When I was just “doing my time” and not fully engaged, I had almost no engagement from others

•  I could generate more engagement with 10 minutes of focused time than during 30 minutes of unfocused time

• Saturday is the best day to share content and engage others in conversation

Have a plan •  Focus on interacting in no more than 2-3 groups at a time

so you don’t spread yourself too thin • Never self-promote in groups. Focus on helping others

and they will get to know, like and trust you which builds long-term relationships.

• Always send personalized invitations when you are reaching out to others

• Always send personalized emails to people you connect with and let them know why you appreciate them connecting with you

• Have fun!

THE POWER OF 80/20

Pareto Principle The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population

80/20 Basics 80/20 80% of the traffic travels on 20% of the roads

80/202 64% of the traffic travels on 4% of the roads

80/203

52% of the traffic travels on 0.8% of the roads

Perry Marshall’s 80/20 Tool www.8020curve.com

If 50 people spent $100 how many would spend $500?

LINKEDIN + 80/20 = SUCCESS

Where do you spend your time on LinkedIn?

Create a Plan • Determine your LinkedIn objectives • Document your profile views and the number of times you

appear in searches •  Find quality groups which have a lot of activity •  Focus on 2-3 groups at a time •  Join existing, active conversations in groups • Comment, Like and Share other people’s posts • Comment, Like and Share Company page posts • Post on your Company page •  Track your profile views, the number of Comments, Likes

and Shares of your posts and of your Company page

Which activities bring you the most return on your time investment?

Finding Quality Groups

Look at the Discussions

Follow Popular Companies and Comment on Their Updates

Join in your network’s discussions

Like, Comment and Share Influencer Updates

Conclusion • We explored the power of LinkedIn • You saw how 80/20 can exponentially improve your

results with less effort • You know how to get the maximum results from LinkedIn

by applying the 80/20 Principle

Bonus •  For those still on the webinar, I’m offering you a

complimentary LinkedIn profile review which I normally charge $297.

•  If you are interested, fill out the contact form on www.tedpro.co and I will schedule your profile review

Let Me Ask You A Simple Question

If I Could Teach You Exactly How To Use LinkedIn To Find One New Affluent Client Per Week

Would You Let Me Teach You?

We’ve covered a lot of ground today but we’ve barely scratched the surface about how LinkedIn can help your business

LinkedIn is growing like crazy and constantly adding new features

There’s a buzz about LinkedIn but most people still don’t get it

You have a golden opportunity to gain huge competitive advantage by learning how to use LinkedIn effectively

Let Me Introduce You To My Brand New Course…

What This Course Is…

You’ll Know More About LinkedIn Than 90% of the Members

You’ll Know Exactly Who Your Ideal Client Is

How To Get Their Attention

How To Get Them To Call You Instead of You Chasing Them

What Makes This Course Different?

You Get Direct Access To Me

I’ll Show You Exactly What I Do

It’s My Intention To Make You a LinkedIn Expert

Attract Affluent Clients Anytime

I’ll Show You How To Generate Leads

And I’ll Show You Engage Them So They Know, Like and Trust You Immediately

This Is Unlike Any Course You’ve Ever Taken

This Is Not An Outdated LinkedIn Course With Last Year’s Information

You Get The Tools, Knowledge And Tips That Work On LinkedIn Today

Learn Specific Strategies You Can Use Immediately

You’ll Get Immediate Results Guaranteed!

How Would That Feel?

Here’s Some of What You’ll Learn • How to engage prospects so they trust you immediately • Where your ideal clients hang out on LinkedIn •  The best times to post content for maximum exposure • Profile tips that put you at the top of the search results • And more secrets that will let you dominate LinkedIn!

Here’s What You’ll Receive •  Four weekly online webinar training sessions where I’ll

show you exactly how to get instant results on LinkedIn in less than 30 minutes a day

• A bonus online webinar training session where I’ll teach you everything you need to know about LinkedIn Advanced Search

• Bonus videos showing you how to use new LinkedIn features as they’re released

What Is My Investment? •  LinkedIn Accelerator is amazing and you’re probably

wondering how much does it cost? •  I normally charge $1997 because of the amount of direct

access to me you will receive • But I decided I want to create a ton of new success stories • Which means you are in luck!

Your Investment In The Complete Linked Accelerator System Is Just $497

Still Not Convinced?

My Unconditional Guarantee •  I guarantee you will see results from Linked Accelerator if

you do exactly what I show you •  If you do what I show you and you don’t get results, I will

refund every penny • You have nothing to lose so register now!

www.linkedaccelerator.com

Register Now! Only $497 until Sunday March 9th

The first 10 registrants will receive a free 30 minute one-on-one consultation with me