linkedin & content marketing | practical strategies from oneupweb

FOR CONTENT MARKETING ON

5 RULES 1.877.568.7477 ONEUPWEB.COM INFO@ONEUPWEB.COM

THINK ABOUT

THIS

What is LinkedIn? (Multiple Choice)

A. The world’s most popular social network for business professionals

OR…

B. A powerful platform for content marketing

“BOTH,” Actually, if you said,

you’re correct.

BUT HOW DOES MY BRAND USE IT?

We’re getting there.

CALM DOWN.

HERE ARE 5 TIPS

Optimize

FOR MOBILE

01

The best content

IS WORTHLESS if not optimized for the user

Share What’s Good,

PROMOTE WHAT’S BEST

02

Show & Tell, But

MOSTLY SHOW

03

98% HIGHER LinkedIn updates

with images average a

comment rate

SOURCE: LinkedIn

75% HIGHER And updates with video generally

demonstrate a

share rate

SOURCE: LinkedIn

LinkedIn is

A TEAM SPORT

04

Employees are ambassadors,

LINKEDIN IS AN EMBASSY

and content marketing is diplomacy

Lose the

SALES SHTICK

05

Lots of people join LinkedIn

TO SELL

NO ONE joins to be sold

FOCUS ON CONTENT

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