linkedin for luddites by brian miller, solicitor, stone king llp

Linkedin for Luddites Networking without leaving your desk

Brian Miller

Stone King LLP

BENEFITSHOW IT CAN WORK FOR

YOU2

LI largest network– Over 225M members– All FTSE 100 companies are

members– Over 2M companies have LI

pages

Why network on linkedin ?

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So What Am I Looking to Achieve?

Connect with new clients

Grow relationship with existing clients

Getting referrals Get an audience of fans

Connect with new clients

Grow relationship with existing clients

Getting referrals Get an audience of fans

What’s the Key to Finding the Right Targets?What’s the Key to Finding the Right Targets?

Identify organisation typeFind the organisationFind the individualConnect/communicate Obtain work (hopefully!)

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How to Achieve Your How to Achieve Your Goals on Linked InGoals on Linked In

How to Achieve Your How to Achieve Your Goals on Linked InGoals on Linked In

Be responsiveBe responsiveBe proactiveBe proactiveUse LI groupsUse LI groupsCreate productsCreate productsOffer to connectOffer to connectSet up alertsSet up alerts

Be responsiveBe responsiveBe proactiveBe proactiveUse LI groupsUse LI groupsCreate productsCreate productsOffer to connectOffer to connectSet up alertsSet up alerts

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Creating Connections

Alumni tool

Use current and past colleagues feature

Customise invites

Business stationery

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Use Contact Upload Tool

Email signatures

linkedin Connections

Posting to LI: “status updates”

Use status updates to: Announce article Advertising an event Encourage sharing

Targets Internet + twitter Internet Your connections Group members

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GroupsA critical tool

Cannot connect outside first two degrees

Groups allow direct messages to group members

Expanding your “circle of connectivity”

Targetting & Joining Groups

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Searching: TargettingSelect first group in results

and More link:Look at Group Profile for

group members Group Statistics to check:

• Key players, eg, owners, manager

• if many located near you

If all looking good, join!

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Image CC BY-NC-ND 2.0 maistora14

Group Participation

Raises your credibilityCreates trust if you postAllows you to advertise: use sign offSaves time by allowing you to:

do due diligence build relationships before

the real thing

which groups?

Image CC BY-NC-ND 2.0 theloushe15

Virtual group of real world versionIndustry networking

Former employersAlumni from your school/university

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Communicating on LinkedIn

Like having a conversationUse groups to

ask questions start a discussion

Answer questions of othersUse gratitude profuselyDo not spam

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Building Communities

Starting A Group

Allows you to invite your best clientsBan your worstGets you looking goodMaintenance is key

Recommendations

Get best clients to recommend youDon’t use LI to do it!How and when to get themWrite recommendations for:

yourself (if required)Others

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Finding People: Search Tool

Remember who you want to find:

New clients New referral partners Competitors?

Use LI Advance Search Tool

Basic Searching

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Basic Searching (cont’d)

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Click on Advanced to right of Search box

Choose type of relationship (1st, 2nd, 3rd etc)

Choose location (eg. UK)

Choose industry (eg. fund raising)

Choose any other criteria of interest

Don’t forget to press the search button!

Advanced Searches

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Setting Up Alerts

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• Avoid connecting with people you do not know

• Build trust in groups first

• Contact group members about issues of concern

• Make an “irresistible offer”!

what do I say?

THE END

Brian MillerPartner

IP, IT & CommercialStone King LLP

www.slideshare.net/BrianMillerSolicitor

brianmiller@stoneking.co.uk

brianmillersolicitor

@theitsolicitor

0207 324 1523

ADDENDUM: LI PLANS

ATTRIBUTIONS/CREDITS

1 Classroom Lone Student by Keith Ellwood. Some rights reserved.

3 Some rights reserved by ideagirlmedia

4 U.S. Army Corps of Engineers photo by Vince Little. Some rights reserved by USACE Europe District.

5 Some rights reserved by viZZZual.com

6 Some rights reserved by Celestine Chua

8 Some rights reserved by Dave Gray

9 Some rights reserved by Sludge G

11 Some rights reserved by Yandle

14 Some rights reserved by Colby Stopa

15 Some rights reserved by S@veOurSm:)e

I would like to thank and credit the following persons for the photographs provided in some of the slides:

ATTRIBUTIONS/CREDITS

16 Some rights reserved by Virginia Sea Grant

17 Some rights reserved by levork

19 People. Lots of them... Some rights reserved by Diego Torres Silvestre

26 Peekaboo. Some rights reserved by Lili Vieira de Carvalho