linkedin for small business
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©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
LinkedIn for Small Business Professionals Keeping Your Pipeline Full Using LinkedIn
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
What’s going on with LinkedIn?• >150MM professionals• Adding >2 new members every second• 11th most trafficked website• Aggressively courting new submarkets• Social news channels• IPO
• Continual new investment in the product• New smartphone apps: CardMunch, LunchMeet• New verticals: Veterans, Grads, Nonprofits
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Do you know?
Does your LinkedIn profile reflect WHO you really are?
©Marc W. Halpert www.linkedin.com/in/marchalpert May2010
Your LinkedInprofile should tell others
WHYWHY
YOUYOU
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Profile Functional Headline Short, concise, meaningful (120 characters including spaces!) Who you really are, not what role you play in an organization
Great LinkedIn profiles always contain:
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Profile Functional Headline short, concise, meaningful (120 characters including spaces!) who you really are, not what role you play in an organization
Update frequently Your activity, articles, commentary, information you find worthy to give
back to your communities
Great LinkedIn profiles always contain:
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Profile Functional Headline Short, concise, meaningful (120 characters including spaces!) Who you really are, not what role you play in an organization
Update frequently Your activity, articles, commentary, information you find worthy to give
back to your communities
Summary, Experience and Specialties SEO keywords; written with much thought and conviction Why would the reader be attracted to you? Your past experience makes you who you are today
Great LinkedIn profiles always contain:
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Profile Functional Headline Short, concise, meaningful (120 characters including spaces!) Who you really are, not what role you play in an organization
Update frequently Your activity, articles, commentary, information you find worthy to give
back to your communities
Summary, Experience and Specialties SEO keywords; written with much thought and conviction Why would the reader be attracted to you? Your past experience makes you who you are today
Appropriate photo
Great LinkedIn profiles always contain:
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Why this is important:
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Certifications, Patents, Languages & Publications
•Further differentiates you
•You worked for it, show it!
• Keep it current as you morph
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Skills
Choose LinkedIn’s suggested skills or self assessChoose your level of proficiency, honestly Identify # years experience
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Volunteer Experience & Causes
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
BEFORE
Repairing a profile
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
BEFORE
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
BEFORE
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012©Marc W. Halpert www.linkedin.com/in/marchalpert May2010
Repeating: Your LinkedIn profile
MUST tell others
WHYWHY
YOUYOU
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Do you know?
Does your LinkedIn profile reflect WHO you really are?
How does using LinkedIn highlight and demonstrate your brand?
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Recommendations: Ask
• Who/when do you ask?• Manage the attributes you are recommended for• Hide some recs if inappropriate at a certain time• You can review it before it is posted
• Don’t be afraid to ask them to improve it• Post it to your profile when you are satisfied
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Recommendations: Give• Be specific and clear• Use anecdotes• How you have experienced the person’s
• skills• abilities• strengths• character (!)
• Give recommendations when deserved• Give unexpected recommendations
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Ask and answer questions
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Company profile page
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Your company profile page is different from
your personal profile page
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Do you know?
Does your LinkedIn profile reflect WHO you really are?
How does using LinkedIn highlight and demonstrate your personal brand?
Are you gaining business traction from being on LinkedIn?
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Get more connectionsDeepen existing connections
Cull from your personal connections’ listsCull from your personal connections’ lists Identify someone you want to reach to and Identify someone you want to reach to and
research how you are connectedresearch how you are connected If a second level connection, ask to connect If a second level connection, ask to connect
directlydirectly If more distant, ask a friend to connect you If more distant, ask a friend to connect you
indirectlyindirectly
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Direct: Ask to connect
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Indirect: Ask for an intro
Read from the bottom up
Groups
The power of new, meaningful connections with like-minded
individuals!
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Join GroupsApply to join groups
that interest youJoin and contribute to:
nonprofit groupsalumni groupsspecial interest groupslocally based groupsbusiness chambersindustry associationsnetworking groups, etc.
Choose frequency of group contact:
daily feed weekly digest
Actively participate, don’t grandstand
A great easy communication tool
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
LinkedIn Groups cont’d.
Apply to join as many groups that interest you that you can contribute to:Limit 50Create a group:
group of your clients or advisors or confidantes
Think about creating subgroups, task forces, etc. Post really useful materials regularly for their
benefit
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Tap into expertiseAsk questions that elicit responses:
How have you tackled a { }?How have you been successful at [ ]?
Ask a question for which you need opinions-check to be sure no one has asked recently
Contact the person posing the question or answer to expand your reach
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Optimize the Free LinkedIn Apps
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Search for business contacts
Look for people you know and that others know, that you think will be helpfulAsk them to join your network if you know
themAsk others you know to introduce you
Search by name, by title, by company, by keyword, zip, or any combination
Find common threads to partner But don’t be a “promiscuous linker”
The Proper Care and Feeding of LinkedIn
MORE tips to help you optimize LinkedIn5
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
DO NOT BE LAZY; DO NOT USE the default greeting:I'd like to add you to my professional network on LinkedIn.
Marc W.
TIP 1. Make a great impression
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
DO NOT BE LAZY; DO NOT USE the default greeting:I'd like to add you to my professional network on LinkedIn.
Marc W.
Ask people to join your LinkedIn connections like you mean it; use a personalized note such as:Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc
TIP 1. Make a great impression
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
1. Make a great impression
DO NOT BE LAZY; DO NOT USE the default greeting:I'd like to add you to my professional network on LinkedIn.
Marc W.
Ask people to join your LinkedIn connections like you mean it; use a personalized note such as:Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc Remind them where you met them or worked with them Then follow up on your promised items Reinforce your reliability; increase the branding of “why you”
TIP
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
2. Update your community Frequency is up to you; regular meaningful additions
Blogs LinkedIn Today Websites News items
Add to the global conversation
TIP
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
3. Get and use your profile URL
Business card
Email signature line
TIP
Marketing materials
https://help.linkedin.com/app/answers/detail/a_id/87
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
4. Make your smartphone a “genius phone”
Download email addresses to your smartphone
Get LinkedIn app for smartphoneNow you have access to the IMPORTANT people
from anywhere! Be a “go-to” person
TIP
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
5. Use video to make your point
Download YouTube videos into your own profile or the organization’s LinkedIn page
Now you further make impressions For instructions, see http://tinyurl.com/y4yrcvj
TIP
What can you do next?
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
First, do not panic
/
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Set aside a certain amount of time each day to “work” LinkedIn
Be consistent in doing this Manage the time you spend doing this Keep tightening your profile Contribute! Seek help Keep looking for connections
Invest your time wiselyTIP
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Build community around you
• Help others • It will be repaid forward…• Keep polishing your profile/brand • Keep working your Personal Learning Network• The deeper your list of trusted contacts, the
more business connections you can facilitate• Use Linkedin as one more
tool in your branding toolbox
• Connect2Collaborate
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Need more help with LinkedIn?virtual courses, webinars, presentations, 1-on-1 coaching, corporate staff training
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