linkedin publisher offerings - inshare / linkedin today - jan 2013

Publisher Offerings – InShare pluginJanuary 2013

Connect your brand to our audienceWe’ve got the world’s largest network of high-quality, engaged professionals.

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110MUnique visitors per quarter

Languages

9BPage views per month

Countries

200

Source: comScore Q3 2012 for Page views and Unique visitors

2004 2005 2006 2007 2008 2009 2010 2011 2012

2 4 817

32

55

90

145

LinkedIn Members (Millions)

187

187M+Members worldwide

Use LinkedIn 5X more to get professional content and insights than they use our job properties2

2X more likely to trust info from LinkedIn compared to competitors1

Follow companies for professional content and insights

Our context is a trusted environment where users crave relevant content and insights

3Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012

The value we bring to our members

IdentityConnect, find and be foundLinkedIn Profile, Address Book, Search

InsightsBe great at what you doHome Page, LinkedIn Today, Groups

Work wherever our members work

EverywhereMobile, APIs, Plug-InsDesktop

Rolodex, Resume, Business Card

Newspapers,

Trade Magazines, Events

Value to Publishers

Increased content distribution

Exposure to LinkedIn’s high quality audience

Brand Awareness – publisher slice page

Traffic

Access to unique data and insights

LinkedIn offers publisher partners a host of benefits, including …

Your content reaches many areas of the LinkedIn ecosystem

Top Headline Emails

Mobile

Homepage news module

LinkedIn Today

Groups

Connections

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Network Update Stream

LinkedIn Today homepage module

7 article slots, moves down stream

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News on the new LinkedIn Profile

How sharing appears on LinkedIn Today

LinkedIn Today shows the most shared news on

LinkedIn

LinkedIn Today provides info on who

is sharing what

Articles are organized by publisher and

industry Members can follow individual publishers

and industries

Most shared publishers are displayed as Top Sources

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How sharing appears on the Profile

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Add InShare and receive a Publisher Slice Pagehttp://www.linkedin.com/today/bloomberg.com

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Publisher slice page – feature your brand on LinkedIn

On the LinkedIn profile – part of a professional’s identity

On LinkedIn Today – discover and follow sourcesViral discovery on Network Update Stream

LinkedIn Share Tools - InShare plugin and Share API

http://linkedin.com/publishers

1 2

Select publishers using LinkedIn Share

Sharing interface – desktop web (via InShare plugin)

Articles can be shared as updates…

Or shared directly with connections.

Or shared with groups…

Sharing interface – mobile web (via InShare plugin)

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Sharing interface – mobile apps (via Share API)

Associated Press iPhone app

TechCrunch iPad app

“Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

In November 2010, Linkedin ranked 29th among Business Insider referring sites.  By May 2011, Linkedin has vaulted into the top ten referrers.

Linkedin referral users have a higher number of page views per session and a lower bounce rate than the site average.

Bridget WilliamsVP Business Development, Business Insider

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Example: LinkedIn Share on Business InsiderLI Share button at the top of articles

Since Jan 2011, referral trafficfrom LinkedIn is up over 50x

Referral Visits from LinkedInto Business Insider

LinkedIn is driving traffic and engagement for publishers across the web

Mike Rodov,

Director of BD

Seeking Alpha

MG Siegler

TechCrunch

“LinkedIn users have very high page views per visit compared to our other distribution partners”

“Yes, LinkedIn, the professional social network ... is now by far our 2nd biggest referrer of social traffic.”

Bruce Upbin, Managing Director, Forbes: "LinkedIn, man. Big wet smack to you. You are a traffic driver par excellence."

Andrew Lipsman, VP Industry Analytics, comScore: “the trend you’re honing in on, and that I see, too, is a lot more ‘InSharing’ going on now, which I think has to do with LinkedIn’s effort to turn its network into less of a utility and more of a content site.”

LinkedIn is driving traffic and engagement for publishers

“Traffic from LinkedIn to BBC News jumps tenfold in six months.”

“Average monthly referrals from LinkedIn have quadrupled in the third quarter, compared to the first quarter of 2011.”

Sarah Marshall

Journalism.co.uk

Raju Narisetti

Former Managing Editor

Washington Post

“Since the launch of LinkedIn Today, Mashable has seen growth in both visitors and engagement from the LinkedIn community."

“CNET has seen extraordinary increases in LinkedIn traffic -- up to a tenfold increase!  And these users visit our site more frequently than our site avg."

Meghan Peters

Community Manager

Mashable

Mark Kaufman

Former AVP Audience Dev

CNET

LinkedIn Share drives high clicks back to publishers

For every article a user "shares" with her network, LinkedIn drives an average of 1.5 clicks back to the publisher. "That is better than the average across all of our networks, of about 1.1 clicks, and is about as effective as Twitter.” Greg Cypes – Director of Product, AddThis

“Linkedin Share is disproportionately powerful given the size of the network because "people care much more about what they're sharing [on Linkedin]," Cypes says. You can share all kinds of random nonsense on Facebook and Twitter -- and no one cares, or remembers. On LinkedIn, however, your future bosses and employees are watching. People think before they share.”

Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource

Source Social Media Smackdown: LinkedIn vs. Twitter

Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my Inc.com articles than tweets, Facebook likes, and Google +1s combined.

Case Studies

PublisherReach (Sept ’11 Comscore PVs)

Increase in LinkedIn referrals after InShare

Business Insider 27M50X increase; 900K referrals/month in July,

September #s should be well above 1M

CNET.com 233M 10X increase  

BBC.co.uk 207M 10X (without even yet adding InShare)

[Large global news publisher – horizontal categories]

>1 Billion TBD, multiple X

[Large finance publisher –market news and commentary]

between 125-150M 11X increase on a 40K referrals/month base

[Large finance magazine publisher –world market news]

between 125-150M 9X increase

[Large finance magazine publisher – domestic]

Between 100-125M 18X increase

Washington Post 192M 4X increase

Seeking Alpha 59M Multiple X

Mashable 20M Multiple X

Techcrunch 25M Multiple X

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Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

receive your publisher page, please contact publisher@linkedin.com after integrating the share button

Resources

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Share button code for web and mobile: https://developer.linkedin.com/publishers

Add LinkedIn share into your app:1) https://developer.linkedin.com/documents/share-api 2) https://developer.linkedin.com/documents/authentication

receive your publisher page, please contact publisher@linkedin.com after integrating the share button

Resources

Thank you