linkedin to profitability

What do you see?

LinkedIn to Profitability

By Brandon Lewin

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Today’s Agenda

• Strategizing

• Optimizing

• Proactivity

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Background

• January 2013 over 200 million Users• Over 15 million of the registered users

are Small-Business Professionals.o 6.8 Million in the U.S. (27 Million

SMB’s)• LinkedIn members did nearly 5.3 billion

professionally-oriented searches on the platform in 2012

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Areas of Focus on LinkedIn

• Prospecting

• Networking

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Setting up Your Strategy

• What are your goals?

• What is your prospect profiles?

• Who are your strategic partners?

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Setting up Your Strategy

What is Your Message?

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Why? @ImgPerspective#takingover

The Why is Very Important

Reference Simon Sinek’s Presentation for TED on YouTube

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Optimization @ImgPerspective#takingover

Audience @ImgPerspective#takingover

Keywords @ImgPerspective#takingover

The New and Improved LinkedIn Profile

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Optimizing Your Profile

• Keywords

• Body

• Applications

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Leaders @ImgPerspective#takingover

Finding Groups

• Use Your Prospect Profiles

• Search the Groups by using the Industry or Title of the prospect

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Groups

• Put yourself in at least 17 Groups

• You can be up to 50 Groups

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Company Page @ImgPerspective#takingover

Company Page @ImgPerspective#takingover

Use it or Lose It@ImgPerspective

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Hunting @ImgPerspective#takingover

Integrate @ImgPerspective#takingover

Be Positive @ImgPerspective#takingover

Homework @ImgPerspective#takingover

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More Information

Contact Brandon Lewin 224.244.5198

brandon@imageperspective.com

Get Marketing Tips www.ImagePerspective.com/blog

@BrandonLewin@ImgPerspective

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