live website analysis | randall wong, m.d. | aao 2015

LIVE WEBSITE ANALYSIS:CRITIQUE YOUR OWN WEBSITE

Randall V. Wong, M.D.AAO 2015 | Las Vegas | AAOE 256

Sunday | November 15 | 3:15 – 4:15 PM

Financial DisclosureI have the financial interests to disclose;

Medical Marketing Enterprises, LLC – Partner

What Makes a Great Website?

• Theme/Design• Navigation• SEO• On-Page

• Website• Content

• Off-Page SEO

3 Types of Websites

• “Resource” – known to only existing patients• Marketing – has high Google Rankings• Engaging – engages readers and converts to patients

A great website varies in its ability to market and grow your practice.

Design and Theme

Reflects your personal preferences3 colors

Aesthetically Pleasing?

Mobile Responsive? **

Mobile Responsive improves SEO, but generallyDesign/theme do not market your site.

Navigation

The ease at which your visitor can find the information desired.

“3-Click Rule”

Customized Menus

A frustrated visitor will simply…”bounce” andnot return

Requisite Content

3 Most important pages of your website• Home - attract• About - educate• Contact – reach out

Navigation

Search Bar

Footer InformationNAPCredits

Legal

Privacy PolicyTerms of Use

Top 10 SEO Components

These are our “Top 10” SEO components that every website should have.

http://medicalpracticeadministrator.com/2012/07/top-10-tips-to-starting-your-seo

/

Does your website pass?

• “Flash”• Download speed is critical to rankings• Videos

The longer it takes to download your website, the lower your webpage rankings.

Avoid the Spinning Circle of Death

Download Speed

Local Search

NAPGeo-Locations

Google +Facebook

Website AnalysisWe just defined a variety of elements which can help you define a “Great Website.”

Aesthetics are overrated. You now have concrete changes which can transform your website into the most powerful marketing tool possible.

Your website must be mobile responsive and rank well with Google. You’ve now taken a huge first step!

AAO 2015 | My ScheduleI’ll be teaching several courses and will also be speaking at the Technology Pavilion

Saturday | November 14, 2015

9:30 – 10:30 AM | Tech Pav (TECH01)“Optimizing Your Office Web Presence”

1-4 PM | SPE07Use Blogging and Social Networking to Super Charge Website”

Sunday | November 15, 2015

9:30 – 10:30 AM | Tech Pav (TECH08)“Managing Your Online Reputation”

2:30 PM – 3:00 PM | Tech Pav (TECH13)“Help! My Patients Can’t Find Me”

3:15 PM -4:15 PM | AAOE 256“Live Website Analysis: Critique Your Own Website”

Schedule Cont’dMonday | November 16, 2015

10:45 AM – 11:15 AM | Tech Pav (TECH16)“A Crash Course in SEO”

Tuesday | November 17, 2015

12:45 PM – 3:00 PM | AAOE 652“Essential Search Engine Optimization Tools for Your Website”

Thank You andTo Your Success!

Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comRandall.V.Wong@gmail.com