local seo: how to rank #1 in google · balance seo and clear communication 2) create #1 ranking...

nuphoriq.com

Local SEO: How to Rank #1 in Google

nuphoriq.com

We help caterers and venues do better marketing. Websites , SEO, social media and more.

Agenda

Agenda ● What is [Local] SEO?

● Create #1 ranking content

● Drive leads with Google My Business

● Optimize local listings

● Q+A

nuphoriq.com/

What is [Local] SEO?

What is SEO?

SEO is the practice of getting “free” traffic from Google

What is SEO?

Local SEO = location based searches

What is SEO?

Search term or keyword

● Google Ads or PPC

● Not SEO

What is SEO?

● “Map Box”● Local SEO gets

you here

● Organic search results

● Local SEO gets you here

What is SEO?

Listing site

Local SEO

nuphoriq.com/

1) Create #1 ranking content

2) Create #1 ranking content

4- Step SEO Content

#1

1) Pick a keyword

2) Write your title tag + meta description

3) Write your H1

4) Write 600+ words

1) Pick a keyword

● Ke yword form ula = [[c it y]] + ca t e ring

● Exam ple s○ Chicago Catering○ Seattle Catering ○ Elk Grove Catering

2) Create #1 ranking content

Title Tag- Less than 60 characters- Include keyword exactly- Make it clickable

Meta description- Less than 160 characters- Include keyword, synonym ok- Provide interesting context for title tag

2) Write your title tag + meta description

2) Create #1 ranking content

2) Write your title tag + meta description

2) Create #1 ranking content

3) Write your H1

● Main t it le of a we b page

● Inc lude ke yword e xac t ly if pos s ib le

● Balance SEO and c le a r com m unica t ion

2) Create #1 ranking content

3) Write your H1

2) Create #1 ranking content

3) Write your H1

2) Create #1 ranking content

4) Write 600+ words

● Longe r t he be t t e r, m in im um 600 words

● Us e your ke yword e xac t ly in t he 1s t pa ragraph

● Don’t re pe a t your ke yword ve ry m uch , us e na t u ra l s ynonym s and s pe ak like a hum an

2) Create #1 ranking content

4) Write 600+ words

2) Create #1 ranking content

4) Write 600+ words

2) Create #1 ranking content

4- Step SEO Content

#1

1) Pick a keyword

2) Write a title tag + meta description

3) Write H1

4) Write 600+ words

2) Create #1 ranking content

nuphoriq.com/

2) Drive leads with Google My Business

3) Drive leads with Google My Business

What is GMB?

3) Drive leads with Google My Business

To do:

1) Google “Google my business”

2) Claim your business

3) Fill everything out

4) Get reviews

3) Drive leads with Google My Business

Bonus

1) Google “Google my business”

2) Claim your business

3) Fill everything out

4) Get reviews

5) Add updates for more clicks

nuphoriq.com/

3) Optimize local listings

4) Optimize local listings

Local listings refer to any profiles for your business that include your address.

● Vis ib le : Google My Bus ine s s , Ye lp , Face book, Linke d In , We dd ingWire , The Knot

● Hidde n : App le Maps , Waze , Ube r, Tom Tom

4) Optimize local listings

To optimize local listings:

● Com ple t e ly fill ou t a ll your p rofile s

● Ens ure your bus ine s s nam e , add re s s and phone is e xac t ly ide n t ica l (down t o t he com m as and abb re via t ions )

4) Optimize local listings

Bonus: Buy Moz Local to automatically optimize listings

Recap

Recap ● What is [Local] SEO?

● Create #1 ranking content

● Drive leads with Google My Business

● Optimize local listings

● Q+A

nuphoriq.com/

Q+A

nuphoriq.com

We do SEO for caterers across the country.

Have more SEO quest ions? Email us at jamie@nuphoriq.com