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Loco Wine for the Wild
2010 Pairing
Casey JohnsonADVE 495
Summer 2010Project 2
Creative Brief
• Target Audience: Beer/Liquor drinkers ages
21+; foodies
• Promote the Loco Wine for the Wild 2010
Pairing
– Wine and recipe tasting and live rock bands
– Consumers submit recipes- 10 finalists get 2 free
tickets to the show
– Cameras given to finalists
– Tweet to promote
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