logo design notes
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Logo Design
Graphic Design Notes
Logo
A visual & verbal symbolic representation of a company, product, or “thing”
Logos can consist of: Pictures/images Text Color Shapes
Logo Design Tips
The logo should symbolize the company or product not be the greatest piece of art in the
world
Logo Design Tips
Adaptability: The symbol should be able to be
reproduced in various sizes and physical materials ▪ Fabric (t-shirt, hats…)▪ Paper (ads in newspapers and magazines)▪ Billboards▪ Posters▪ 3-D▪ Web▪ TV
Logo Design Tips
Full color Magazines, web…
1-color Newspaper ads T-shirts/hats
Full color ads much more expensive to print
than 1-color ads
Logo Design Tips
Logos should be easy to read and comprehend!
Logo Design Tips
Simplicity is best Font Colors▪ No more than 2 colors (due to price of printing with
multiple colors)
▪ Best color combinations:
▪ White on Black or Black on White
▪ Yellow on Black or Black on Yellow
▪ Yellow on Red or Red on Yellow
Parts of a Logo
Mark The symbol that represents the company
Company Name The name of the company
Strapline (optional) Tag or motto
Using Symmetry
Symmetry is when one shape becomes exactly like another if you flip, slide or turn it
3 types symmetry to transform an image in Logos
Reflection Symmetry
Mirror or flip symmetry
One side is a mirror image of another
You can put a vertical line down the middle of the image to see “mirror” image of one side
Rotation Symmetry
Can be produced by turning an object degrees
Specific Types of Logos
Ligatures
Lettermark
Wordmark
Monograms
Ligatures
These are types of logos that consist of connected letters.
Lettermarks
These are types of logos where a letter in the logo is replaced by a graphic
Wordmarks
Font based logos where an entire word in the name is graphic in nature due to font/typeface choice
Monograms
Logo composed of typically initials or name of company used as an identifying mark usually in a circular shape
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