look both ways before crossing powerpoint
Post on 19-Jun-2015
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POWERPOINT
LOOK BOTH WAYS BEFORE
CROSSING
Hi.
I’d like to talk about
Ideas PLANS objectives
procedures
strategies
Ideas PLANS objectives
procedures
strategies
but let’s just call them POINTS
you need a big one…
TO MAKE YOUR AUDIENCE DO THIS
so stop looking at these for a moment…
& GET ONE OF THESE
& GET ONE OF THESE
but how?
CONTEXT YOU
CONTEXT = ENVIRONMENT
the 1st half of context is the audience. who are they? what do they care about? address them emotionally
the 2nd half of context is the landscape. what is happening in your industry now? address current events
YOU = WHAT YOU OFFER
the last part is you. why you? what can you offer your audience? bring your experience & ideas
CONTEXT YOU
NOW YOU HAVE A
but it will crumble and fall…
without
SUPP
ORT
SUPP
ORT
SUPPORTING POINTS introducing…
TWEETS case studies =
CHARTS screenshots REVENUE icons
CHARTS profits
testimonials VIDEOS
CPM # OF ‘S
images
BUT NONE OF THESE MATTER…
if ≠ story
FROM CARMINE GALLO/JOBS CARMINE GALLO/JOBS presentation by
STORY: 1,000 SONGS IN YOUR POCKET DATA: 5GB
STORY: AMAZON IS A HIDDEN EMPIRE DATA: $2.8B IN 5 YEARS
faberNOVEL presentation by
STORY: SOCIAL MEDIA IS F*CKIN HUGE DATA: ABOVE
MARTA KAGAN presentation by
DATA: ABOVE
MARTA KAGAN presentation by
STORY: SOCIAL MEDIA IS F*CKIN HUGE
DATA: ABOVE
MARTA KAGAN presentation by
STORY: SOCIAL MEDIA IS F*CKIN HUGE
= story
= story = story
= story
=
=
SO BEFORE YOU CROSS OVER TO POWERPOINT
wait until you get one of these
and a few of these…
brought to you by the team at
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