l'oreal campaign
Post on 16-Apr-2017
337 Views
Preview:
TRANSCRIPT
Our client: L’OREAL
by ANYWAY
VIDEO MARKETING CAMPAIGNS
Video marketing campaign
Videos of brand ambassador using l’oreal products in daily life posted on the following platform:
• Snapchat stories• Instagram stories
L’oreal vlogger
Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.
L’oreal vlogger
Popular Youtube vlogger invited to present and recommend l’oreal products to viewers.
Video marketing campaign
A normal day of famous l’oreal brand ambassador Doutzen was filmed with Doutzen presenting her day from waking up until going to the gym and asking you to join her in her day in Amsterdam.
Results
Increase of 3.6% in sales from 2015 to 2016
Brand awareness was increased
Social shares were increased by 4.2%
Directly purchase online was encouraged because
trusts were built through video marketing campaign
By ANYWAY
top related