low cost marketing

Low cost marketing

Wednesday, 20 April 2011

Doing what you have always done will no

longer get you what you have always got

Old communication was one-way

Now communication is two-wayAnd conversations are with many

Media is now about creating an environment for convening and supporting

groups.

And enabling them to talk to each other.

It’s no longer B2B. It’s no longer B2C.

It’s now P2P.

Person 2 Person.

Tip #1Have a marketing

Know your market

Measure what you do

• Qualitative vs Quantitative

• How often you engage

• Number and nature of comments

• Visits from links to your sites

• Sales or new opportunities or other business benefits

• Increased word of mouth

Tip #2Use your networks

and contacts

The average person knows 200 people

Who knows YOU?

Networking happens ALL THE TIME

Build your network now. Before you

need it.

Networking is an investment in your future

Tip #3Word of mouth

“By 2011 90% of your sales will come from word of mouth or digital promotion”

Seth Godin, 2009

78% of people trust peer

recommendations

14% trust advertising

Tip #4Use the media

www.sourcebottle.com.au

Tip #5Your website

Use online channels to inspire offline behaviour change and ACTION

Tip #6Email marketing

Tip #7Social media

Social media = #1

• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010

• In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013

• 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009

• average Facebook user has 130 friends

• More than 30% twitter users access twitter via their mobile phone

• 77% of Internet users read blogs

• 133 million blogs

Social media facts

In Australia• 9.8 million on facebook

• >1 million on LinkedIn

• 1.1 million on twitter

• MySpace decreasing numbers

• Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google

• Average user spent 28 minutes and 58 seconds on facebook

• 77% watched video content in Oct 2010 - 26% on mobile

• 36% access internet via mobile phone in 2010

• 9% use their mobile phone to purchase

• 5% total retail sales online in 2010, increasing by 12% on 2009http://digitalmarketinglab.com.au

Source: http://www.its-elementary-watson.com

Tip #8Partner up

Expand your circle of influence

Tip #9Don’t forget your

current clients

It is 8-10 times more expensive to gain a new client than to retain a current

Tip #10Say thank you

• 2. Let others know you are listening

Thank you.

@melkettlewww.melkettle.com.au

low cost marketing

mobile phone

1 million

mouthwednesday

communication

wednesday

auwednesday

Business

high impact low cost marketing

effective low cost marketing

guerilla marketing: low-cost actions and resources to...

marketing strategy low cost/no cost resources

low cost marketing giveaways

successful, low-cost direct marketing methods ·...

marketing 101, 8 low-cost branding technique

marketing low cost smau roma 2012

low cost / no cost marketing presentation

pubcon low cost video marketing strategies

relationship marketing in low cost airlines

october themed apartment marketing ideas, low cost

low cost marketing strategies

40 low cost marketing ides

ruslan savchyshyn "low cost marketing"

low cost web design mobile marketing

low-cost high-impact marketing strategies to briskly · pdf...

786 dedicated smsc reliable low cost sms marketing

il marketing low-cost

importance of no or low cost marketing techniques