lpi webinar for sales staff

Welcome

• introductions• Lets discuss changing consumer habits and the

impact on our clients. • Review LPi & Guarantee Digital Bundles• Look at Upsell Options

Agenda

• locally based Digital Marketing & Services agency founded in 2011

• strategic partnership with Liturgical Publications Inc.

• Core focus is providing online media solutions to help our customers grow their business

• we partner with both local Merchants and...• Local Media Companies who wish to launch a

Digital Agency of their own. Clients include the Pittsburgh Post, Buffalo News, The Toledo Blade and Newspaper Groups like Pioneer & SNG.

• Fortunate to now have clients in 13 Markets across the US!

about Guarantee Digital

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meet our staff....

Lucy

So, what are Consumers doing online these days?

• Whole lotta Googlin' Going On! • Living the Perfect Social Media Life Online • Watching a Ton of Video• In Mobile Action Mode

• More than 50% do it once a day! • 93% Shopping in Store and within 20 miles of

home• 95% Never Go Past One of their Search Result. • Key Question every Merchant must ask: • Are we are on Page one? • Where is our competition?

SEARCH & DISCOVER

89%Just

"GOOGLE" IT

Social Media Drives More Repeat & Referral Business! • FB: Adults 55+ Fastest Growing Segment• FB: Average # of Friends = 217• All Social Networks: 51% Female/49% Male• Social Means Business - Top sites for acquiring new

customers: • 57% LinkedIn• 54% Facebook• 48% Twitter

Digital Word of Mouth1 Billion Consumers on Facebook

Source: HubSpot

Ratings & Reviews

70%Trust Online Consumer Recommendations

• Over Half of Shoppers Agree that a 3 Star Rating is the lowest rating they would accept

• 55% of Consumers Share their Purchases & Experience via Social Networks

• For the first time in Human History...Word of Mouth is a Digitally Archived Medium!

• YouTube #2 Search Engine• More Video uploaded to YouTube in 60 Days than

all Three Major Networks in 60 Years! • Social Video - 900% increase in Video Sharing in

2012• Tell the Story of your Business with Sight, Sound

& eMotion!

Everyone's Watching!

2 Billion

Video Views A Day on YouTube!

• 59% Visited a Business• 54% Looked up Merchant's website • 36% Made in Store Purchase• 90% of Consumers will read a text message

within three minutes of receiving it• Mobile coupons 10X more likely to be opened

MOBILE ACTION MODE

61%Called the Business

• Smart Phone penetration over 50% of all mobile phones

• 2013: More Searches conduced on Mobile Devices than Desktop Computers

• 85% of Merchant sites NOT Smart Phone friendly

The Mobile Future

Projected Increase in Inbound Calls next

17 Months+ 107%

The Zero Moment of

Truth

They have fundamentally changed the Rules of Marketing and the way Merchants need to approach Connecting with them to earn their business. Our friends at Google call this....

Clearly, The Consumer is now in Charge!

The Traditional Model

The New Zero Moment of Turth

" You'd never set up an 800# for your business with nobody to answer the Phone. The Internet is that 800# and its been set up for you even though you didn't ask for it! People are "calling" you with their web searches everyday. If People search for your product or services and you don't "answer" that search...who do you think will?"

- Jim Lecisnki, Managing Director Google

What does ZMOT mean for Merchants?

• You only get one chance to make a great first impression

• You have to be ready for when Consumers come looking for you on whatever device they are using.

• You have to be aware and respond and learn from what Consumers are saying about your business online.

• With Mobile...the MOTS - Moments of Truths - are merging...when consumers can search, decide, buy and share all at once!

How to Get Our Clients Ready for

their Moment of Truth

Guarantee Digital Services include:

We get you ready for your Zero Moment of Truth• Optimized Business Listings• Web & Mobile Site Design • SEO, SEM Services• Social Media Management & Loyalty Clubs to

drive more repeat & referral business • Video Production and Optimization • Reputation Management • Precision Display & Email Targeting

Questions? Contact Daryl @ 414-234-8529or daryl@guaranteedigital.com

visit us online at www.guaranteedigital.com

Get ZMOT at

www.zeromomentoftruth.com