lrsp 412 leggett fall (b) 2009

Research Tips for LRSP 412:

Marketing for Managers

Paul BogerCGPS Reference Librarian

pboger@umw.edu

Where do I begin?

Library Research Tools Library Catalog

Titles of Books Titles of Journals, Magazines and

Newspapers Searches Simpson Library, CGPS

Library, and 2 online books collections Databases

Articles in Journals, Magazines and Newspapers

Company and Industry Information

Where do I begin?

How do I find information on my topic?

Databases – 24/7 Database A-Z list Databases by Subject Research Guides

• Click the drop-down menu by “Research by Subject”

• Click on “Business – CGPS” to access suggested research resources

• Click the “GO” button

Research Guide

• Click on the “Databases” option

Research Guide

• Click on the name of a database to begin searching

Can I use the databases from home?

jsmith

password

• Locate detailed industry reports

• Search by keyword or industry code

- Industry Reports

• Navigate to different report segments

• Download the report as a PDF or MS Word document

- Industry Reports

• Enter a company name or ticker symbol• Use the “private companies” check box• Click “Search”

- Company Searches

- Company Searches

• Use the Tabs to navigate to different company data• Click the “Company Financials” tab to get a financial data • Click the “News” tab to get current articles on that company• Click “Annual Reports” for company reports

• Click the “Company Financials” tab• Use the drop down menus to locate different sets of company financial details

- Financial Details

• Click the “Annual Reports” to locate full text annual reports for your company• If your company is public, click the EDGAR tab to access SEC reports

- Annual Reports

• Navigate between subject searches by using the tab selections at the top of the screen

• The red tab indicates the subject you are currently searching

• Click “Business” to search for company information

: Company Dossier Search

• Perform a “Company Dossier” search

• Enter your company name or ticker symbol

• Click Search

• Click the name of your company to find detailed business information

• Under “Company Type”, note the differences for parent vs. subsidiary, and public vs. private companies

: Company Dossier Search

: Company Dossier Results

• Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues

: Company Dossier Results

• If your company is a subsidiary, look for details on the parent company

• Additional information should be available under the parent company

: Company Dossier Results

• If your company is a subsidiary, look for details on the parent company

• Use the Reports menu to locate additional company information and current news stories

• To find articles, enter your keyword in the search boxes

• Click “Choose Databases”

Business Source Complete

• Select multiple databases in which to search

• Click “OK”

Business Source Complete

• Click “Search” to search through all of your selected databases simultaneously

Business Source Complete

• Try these different searches in the same set of multiple databases

Business Source Complete

Business Source Complete

• Click “PDF” or “HTML” links to retrieve articles

• Click “Locate Journal Article” if not full text through the database

Locate Journal Article Page

• Is the article available in a UMW database? NO.

• To request this article, use the ILLIAD links.

Business Source Complete

• To search for company information, click the “More” option

• Click “Company Profiles”

Business Source Complete

• Enter the company name

• Click “Match Any Words”

• Click “Browse”

• Click the name of the Company when it appears

Business Source Complete

• Click the PDF link to access the report

• Full reports usually include a SWOT analysis

• Use the icons to print, email, format, and save documents

Business Source Complete

• Click “Publications”

• Enter your keywords in the “Publications” browsing box

• Click “Browse”

Business Source Complete

• Find the “United States” report

• Click the title of the report

• Enter your keywords

• Consider using some of the “Limit” options

• Click “Go”

Omnifile Full Text Mega

Omnifile Full Text Mega

• Click “PDF” or “HTML” links to retrieve articles

• Click “Locate Article” if not full text through the database

Locate Journal Article Page

• Is the article available in a UMW database? YES.

• Use the database links to locate article.

• Try different databases

• Try different keywords

• Use an “asterisk” for multiple word endings - *

• Phrase Searching - quotation marks

• Avoid stop words like: in, an, of, for, on, by

• Ask Librarians for assistance

• Writing Center

What if my materials are at the main campus Library? What if UMW doesn’t have what I need?

Use Illiad to request materials not located at the CGPS Library Create an online Illiad Account Submit requests through Library’s website Request books, articles, dissertations Free except for articles located at Simpson

Library Delivered to CGPS Library

Illiad: document delivery and interlibrary loan

Online Books

• Under “Find Books”, click “netLibrary”

• Click “Go to netLibrary”

• You will have to create a free online account to access netLibrary from off-campus

• Search for “new strategist” in quotation marks

• Click “Search”

• Create a free account

• Find these two titles

• Click on “View this eBook”

• Search for “contact lenses”

• Click on “View this Page” to see book content

CGPS Library Books:

• Best Customers- REF HC79.C6 R87 2008

• Hoover’s Handbook of Industry Profiles – REF HD2328 .H363 2008 (medical equipment or medical supplies)

Consumer Information Sites:

• eyeTopics

• All about Vision

• My Contact Lenses

• The Strength of Competition in the Sale of Rx Contact Lenses

Trade Associations/Trade Magazines

• American Optometric Association

• All About Vision

• Contact Lens Spectrum

• 20/20

• ASAE Directory to Associations

Demographics:

• FedStats

• Virginia Workforce Connection: Labor

• Federal Trade Commission

• Occupational Outlook Handbook

• U.S. FDA

• Eye Health Statistics

Need help? Have Questions?

Come to the Library Mondays - Thursdays 1 p.m. -

9 p.m. Fridays 1 p.m. - 7 p.m. Saturdays 9 a.m. - 3 p.m.

Contact the Library Staff cgpslib@umw.edu 540-286-8025

Set up a Research Appointment pboger@umw.edu 540-286-8066

Served at 5:30pm

Monday through Thursday