luca privitera portfolio eng

luca

PHOTOMANIPULATION

PHOTOMANIPULATION

project /

leonardo poppaperformance & communication

PHOTOMANIPULATION

concept /

Leonardo poppa is responsible for corporate training and communication, we have made for him that could be coordinated in a comprehensive his professional identity. For the logo we have reduced to the essential graphic style, giving it more character as well as professionalism and directness. The design research is very wide, as a source of inspiration we started from the concept of the link. From this we created a stylized initials L and P (Leonardo poppa) that repeated in a modular way reminiscent of a path, or the individual’s personal change through training. This game of meanings and forms gives a “plus”, or, the functionality of the logo becomes plural, because there’s a recognizable sign and graphic pattern used to customize “the below the line”. The photo shoot is representative of the artistic personality and professional of Leonardo Poppa. We wanted to represent in an unconventional way the image of our client, making leaks more aspects. These choices are balanced but if done with a correct criterion prove a means of communication capable of arousing great interest. The photographs of Leonardo Poppa are collages between real and virtual images created in 3D integrated through the technique of photo realism. The photo shoot sessions were performed at the Magic Theatre in Turin and in the study of the client in the Piedmont province, between Asti and Cuneo.

www.leonardopoppa.it

PHOTOMANIPULATION

project /

coming soon

PHOTOMANIPULATION

concept /

The medium of photography allows you to capture unique and unrepeatable moments. Moments that the photographer chooses and making them visible to the observer as the demiurge of Plato shape reality giving to it a new life. Coming soon project is the representation of the concept demiurgic compared to the privileged status of the photographer. Plants non-existent come to life through imagination and technical ability to photo manipulation. Starting from natural origins has been planted the bulb or the seed in the ground and was awaiting the birth of the selected plants, then you have created several shots have been post-produced for the creation of a new plant species.

PHOTOMANIPULATION

project /

THE AQUATIC LIFE

PHOTOMANIPULATION

concept /

The water, container of vital energy, covers the surface of our planet for 70.8% and is present in the body of a man for about 60%.Always recognized by all cultures that have populated the earth as a source of life, is a true symbol of fertility. Indispensable to the sustenance and nourishment, water symbolizes clearly something of maternal. Thales in fact, identified water as the fertile womb from which everything is born. We have enclosed it in a bottle, catalog with a label as you do with a precious elixir. Enclosed in ways reminiscent of the female uterus, glass deliberately, to emphasize the strength but also the fragility and purity of what it contains. A cap of land seals and preserves, but also the means through which life develops, assimilating the valuable substances contained in the liquid. Primordial source from which all beings originate and to which they return, the water is represented here as the beginning and end of each cosmic or historical cycle. The photograph was made from a basic photographic image and was later manipulated with digital photo editing software.

food

food

project /

domenico stefanìaexecutive chef

food

project /

domenico stefanìaexecutive chef

concept /

Making ”food” is not just photographing the food, it is make the food as a work of art to elevate to a higher level: not just food but design, style, fashion. Making “food” is the search of the “new”, being able to generate interest by creating the right environment, interpreted the soul of the dish and of who prepares it. Making through the images all the elements of a recipe: colors, smells, tastes, textures. Excite, elaborate again through the photography an image capable of feeding all the senses. For “executive chef Domenico Stefania photographic project”, we considered all these elements to create images of the modern cuts and dynamic that brings out the best of recipes submitted. Particular attention was paid to the choice of dishes, carefully selected and the composition of foods. Then we proceeded with the photo-digital retouching going to repair the cosmetic imperfections naturally present in the preparations.

STILLLIFE

STILLLIFE

project /

davide audisiographic design

STILLLIFE

project /

inquarto

in collaboration with: collectorstudio

POR-TRAITS

POR-TRAITS

project /

CHEF Portraits

luca

via boetti 51,12040 govone (cn)

mobile. +39 347 23 69 118

info@lucaprivitera.it www.lucaprivitera.it

p.i 04732040870 c.f. PRVLCU85H22A028G

photography & visual communication

facebook: luca privitera visual communication

skype: lucaprivitera

twitter: luca_privitera

all r

ight

s re

serv

end

© lu

ca p

rivite

ra 2

011