lucia jaimovich - marketing

Marketing Living: Rio de Janeiro

Born: Mar/22/1980

Lucia Jaimovich

Here is a brief portfolio:

Tecla _Music Branding Idealization + Corporate Communications + Infrastructure + Costumer Service + Strategic Planning + Executive Production + + Branded Content

Tecla _Entrepreneurship Idealization + Corporate Communications + Infrastructure + Costumer Service + Strategic Planning + Executive Production + + Branded Content

I created the concept and founded a music branding agency which I directed for five years. All the stages of the management of integrated projects, innovation and risk taking are some of the skills I got from this experience.

TEDxRio _Mood Lab Idealization + InformationArchitecture + Executive Prodution + Branded Content

http://bit.ly/htoS2a

TEDxRio _Mood Lab Idealization + InformationArchitecture + Executive Prodution + Branded Content

http://bit.ly/htoS2a

At the request of TEDxRio organization, I created MoodLab - a web interactive platform in which by the users images choices, customized playlists are created. The engagement and content viralization of the initiative brought us to repeat the partnership in TEDxRio+20.

Cultura Inglesa _Mood Lab Mobile Executive Production + Branded Content + Music Curating

http://bit.ly/VsN5Hi

Cultura Inglesa _Mood Lab Mobile Executive Production + Branded Content + Music Curating

http://bit.ly/VsN5Hi

Cultura Inglesa, the biggest English course in Brazil, understood that MoodLab would have a good appeal among its teenage audience via smartphone. So I created all the branded content and worked together with the developers to deliver the mobile version of the platform.

Coca-Cola _Sound Logo Semiotics Research + Sound Branding + Artistic Direction

Portuguese: http://bit.ly/kuge1i Spanish: http://bit.ly/PLjjew

Coca-Cola _Sound Logo Semiotics + Sound Branding + Artistic Direction

Portuguese: http://bit.ly/kuge1i Spanish: http://bit.ly/PLjjew

The project was to create a sound logo for Del Valle, the juice brand from Coca-Cola. After going deep into the brand's semiotics, I went in studio for performing the musical direction and all the approval process of the piece; that is in the films of the campaign 'O Segredo é Carinho' –broadcasted in LatAm.

Oi _Ring Back Tones Script + Branded Content + Artistic Direction Nametones_ http://bit.ly/T70Un8 Musical Themes_ http://bit.ly/OWGAZx Soccer_ http://bit.ly/OWGUaz Crazy Tones_ http://bit.ly/XKMBd9 Nicknames and Characters_ http://bit.ly/RXfXUV

Oi _Ring Back Tones Script + Branded Content + Artistic Direction Nametones_ http://bit.ly/T70Un8 Musical Themes_ http://bit.ly/OWGAZx Soccer_ http://bit.ly/OWGUaz Crazy Tones_ http://bit.ly/XKMBd9 Nicknames and Characters_ http://bit.ly/RXfXUV

Another interesting job of translating concepts and expressing them into sound. I did the benchmark survey, script, content writing, executive production and artistic and musical direction for the five collections of 'RingBack Tones' for Oi - a Brazilian telecom company. Those are still available on their website.

Sound Identity for Fashion Brands

Sound Identity for Fashion Brands

Fashion retail marketing is still quite lacking in terms of music branding. For five years, while in Tecla, I could go deep in the universe of many diverse brands, develop their sound aesthetics and help them with engaging their franchising partners with the brands values.

Richards Happy Hours _Music Dwld Planning + Executive Production + Branded Content

Richards Happy Hours _Music Dwld Planning + Executive Production + Branded Content

After creating the musical identity for Richards (one of the largest fashion brands in Brazil) and consolidating it into instore experience, I delivered a music download hotsite. The premium branded content and sharp executive production, the Happy Hours action was a hit among the brand's customers.

Richards _iPad App Mobile Branding + Information Architecture

Richards _iPad App Mobile Branding + Information Architecture

We all got very pleased about my synergy with the brand and with the results of the delivered and so we went further: I designed all the navigation of Richards' Ipad App, defining the brand's mobile positioning.

Redley _Pós Praia Idealization + Executive Production + PR + Trade mkt

Redley _Pós Praia (After Beach) Idealization + Executive Production + PR + Trade mkt

Redley is also a fashion brand that understands the total communication. They asked me to tailor something that would bond their connection with the customers. So I brought up a series of sunset parties at the edge of the Lagoon, in Rio, ending with a trade action bringing the public to its store.

Queremos! _music crowd funding Idealization of Corporate Support + Cross Branding (Redley)

Queremos! _music crowd sourcing Idealization of Corporate Support + Cross Branding (Redley)

'Queremos!' (wedemand.com) is a group of people who innovated the concept of music concerts crowdfunding in the world. I helped them on creating a model for companies making part of it. I was then a supporter for the first concert they ever produced, promoting my agency, Tecla. At the same occasion, I had the chance to perform a cross branding for Redley.

Salinas _Marketing Manager Branding + Business Planning

Salinas _Marketing Manager Branding + Business Planning

While in charge of the marketing dept. of Salinas (major swimsuits brand) I had the chance to meet all the retail commercial calendar, franchising, exportation, corporate communication, fashion books, internal mkt and many other brand's touch points. I also implemented the CRM and started the Branding project.

Salinas Fashion Show _Fashion Show Executive Production + Corporate Communications + Patronage Fundraising

Salinas Fashion Show _Fashion Show Executive Production + Corporate Communications + Patronage Fundraising

My first accomplishment in Salinas was the executive production of the fashion show at Rio's Fashion Week - including budget management, patronage fundraising, communications direction, cross branding activation and post-production.

Brookfield _Artistic Consultancy Music Branding + Branded Content + Legal Rights Executive Production

Brookfield _Artistic Consultancy Music Branding + Branded Content + Legal Rights Executive Production

While in Tecla, I was responsible and worked directly with Brookfield, a General Contractor. It was a rich and constant job: For each new building, I delivered an exclusive sound identity and some kind of music solution - from web playlist to CDs licencing.

Grupo .Mobi _mobile marketing Business Planner + Mobile Sites / Apps

Grupo .Mobi _mobile marketing Business Planner + Mobile Sites / Apps

I went into a Mobile Marketing immersion at Grupo .Mobi, one of the biggest in Brazil. I went deeper in business models, brand positioning and information architecture of mobile environments. Communication Planning for MIS and flowchart of The Voice BR second screen app were some of the accomplishment.

Fagga / OneStop / NC _Eventos Corporativos Coordination+ Budgets + Customer Service + International Production

Fagga / OneStop / NC _Eventos Corporativos Coordination+ Budgets + Customer Service + International Production

I first started my career at Fagga, one of the main event production agencies in Brazil. There I learned to look to processes, to see the big picture, from ideation to execution and the ways of approval among clients. I also worked at OneStop (Fischer) and at NC, from where I produced international events for clients like Shell, Bradesco and Citibank.

Sinestesias _Cultural Event Idealization + Executive Production + Artistic Curating + Script

Sinestesias _Cultural Event Idealization + Executive Production + Artistic Curating + Script

I have always looked for praising the sensorial aspects of the brands and experiences. And I had the chance to create, direct, write the scripts, curating and even present a series of 6 events, each dedicated to one sense. Concerts, movies, textures, recipes, etc made those moments unforgettable.

Instituto Terra (NGO) _Socio-Environmental Communication Management + Events Executive Production + Sales Channels Negotiation

Instituto Terra (NGO) _Socio-Environmental Communication Management + Events Executive Production + Sales Channels Negotiation

My story also includes the Communications Managing of a project of Family Farming over Pipeline Ranges, funded by Petrobras, at Baixada Fluminense, the suburbs of Rio. It was a very unique experience. There I organized all the corporate communication, negotiated sales channels for the families production, and responded for political events.

MTV Global _Trends Report Researches + Reports + Trends Consultancy

MTV Global _Trends Report Researches + Reports + Trends Consultancy

Since April 2012 I have been the focal point in Rio de Janeiro of a research about trends and behavior that MTV Headquarter is leading in several cities around the world. Surveys, interviews and reports are parts of my deliveries since then.

Thank you. : )

luciajaimovich@gmail.com +55 21 9270.0911