lynsey sweales - socialb ltd presentation 25.02.16

Is your business social media cyber smart?

Lynsey Sweales @SocialBuk

True or False?If your business isn’t using social

media you are safe from a social media

disaster?Enabling A Better Future Together

Enabling A Better Future Together

Enabling A Better Future Together

Enabling A Better Future Together

Enabling A Better Future Together

Lessons to learn• Social media is very much public PR

• Educate your staff on the dangers of social media personally & their career

• Get them in to the mind set of – why am I posting this• Install a social media policy

'I am only 22 and, not generalising about 22-years-olds or anything,but you sometimes just tweet things you don't actually mean.’

QuestionIf you are using

social media & your staff have access via

their mobiles, are you safe?

Enabling A Better Future Together

Lessons to learn

Enabling A Better Future Together

• Mobile phone use of social media - security

• Have a clear strategy for social media, including the boundaries and guidelines

• Professionally train staff• Don’t leave it to

inexperienced hands• Change passwords

regularly• Don’t leave social media

simply to staff – know the basics yourself

• Have a social media change procedure for leavers/upset staff

Is social media here to stay?

Enabling A Better Future Together

We are in a digital age

Enabling A Better Future Together

• It can be hugely successful

• Customer service• Marketing• Community• Sales

Is your business social media cyber smart?

Lynsey Sweales @SocialBuk